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Spotify picks DDB Mudra Group’s 22feet Tribal Worldwide as digital marketing partner in India

The agency won the mandate after a multi-agency pitch

DDB Mudra Group has won the digital marketing mandate of Spotify India in a multi-agency pitch. The brand will be managed by the Group’s digital solutions arm 22feet Tribal Worldwide and will be led by Gaurav Magotra, Business Head- West, 22feet Tribal Worldwide.

As part of the digital mandate, 22feet Tribal will be responsible for digital strategy and planning, social media management, digital production and content creation for the brand.

Commenting on the win, Magotra said, “We are immensely excited to be working with Spotify on their India launch. It’s an iconic brand that has truly redefined the music category and continues to do so through ever inventive ways. Our goal will be to help fans discover more music and in turn help our brand build an organic cycle of engagement and app adoption.”

Spotify is the world’s most popular music streaming service. Globally, the company has 207 million users, of which 96 million are subscribers. For its India launch, Spotify made available over 40 million songs and three billion playlists, with over 100 of those curated for its local users.

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