Prestitia, the online women comfort wear shopping website, has awarded its creative mandate to Aaron Idea Communications following a multi-agency pitch. The brand plans to bring insightful integrated campaign with this tie-up.
The agency will handle the creative strategy and execution for the brand and the account will be handled from the agency’s Delhi office led by Preeti Dogra.
Vikas Madhwar, Managing Director, Prestitia, said, “We were impressed with Aaron Idea’s strategic insights and articulation of recommended path forward for our advertising. We are delighted to have them as our creative partner, and we look forward to working with their passionate team to continue delivering insightful and impactful integrated campaigns.”
Commenting on the win, Amit Verma, Director, Aaron Idea Communications, said, “It is a moment of pride for us to be associated with Prestitia and we are delighted with the trust that the company has shown in us. The opportunity to partner Prestitia during this high growth phase is extremely stimulating for all of us at Aaron. The greatest strength of Aaron is strategy and we are committed to creating innovative, cutting-edge work for Prestitia.”
The brand started in 2013 stands for innovation and creativity creating intimate wear with superior comfort, quality and high fashion quotient.