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Ogilvy India wins Grand Effie and Agency of the Year title at APAC Effie Awards 2019

Ogilvy was also named Agency Network of the Year

Ogilvy won Agency Network of the Year at the APAC Effie Awards 2019 at the Awards Gala held at the Four Seasons Hotel, Singapore. A total of 79 metals were presented – 1 Grand Effie, 18 Golds, 23 Silvers and 37 Bronzes.

The Grand Effie or the Best in Show was also nabbed by Ogilvy India and client Vodafone for their case “Vodafone Sakhi” – a mobile-based safety service dedicated to protecting Women’s Privacy through private number recharges. Vodafone Sakhi was developed in response to the prevalent social issue of sexual harassment through mobile phones in India.

Their wins helped Vodafone attain the Brand of the Year and attain second place for the Marketer of the Year. Ogilvy India also clinched the Agency of the Year.

Ogilvy took home a grand total of 18 metals, consisting of 1 Grand Effie, 6 Golds, 4 Silvers and 7 Bronzes, which contributed to their count for the Network of the Year.

Presented for the first time, the Independent Agency of the Year award was awarded to KOO-KI, gaining credits for the case “Oyster Kanji Dictation” for their client Hiroshima Prefecture.

Leading the metal count for countries is India with 14 Metals and 1 Grand Effie. In second and third place respectively was Australia with 14 metals and New Zealand with 13 metals each.

Charles Cadell, Chairman of the APAC Effie Awards 2019, said, “We saw that the Asian pursuit of excellence has not slowed. This year, we saw many markets performing better compared to last year. It is clear that marketing excellence in Asia is, at last, becoming more broad-based in its choice of habitat – not least driven by the new digital and social platforms in which our region often leads the world”.

The Special Awards are given out based on the total calculation of points accumulated for each gold, silver, bronze and finalists. This year’s Special Awards Winners were:

 

Brand of the Year

Marketer of the Year

Independent Agency of the Year

Agency of the Year

Agency Network of the Year

Winner

Danzhai Wanda Village

 

Vodafone India

Insurance Australia Group

KOO-KI

Ogilvy India

Ogilvy

2nd Place

-

Nestlé

 

Vodafone Idea

 

Wanda Group

 

The Womb Communications

DDB New Zealand

BBDO Worldwide

3rd Place

Swann Insurance

-

BMF

 

Scoundrel

 

The Sweet Shop

Barnes, Catmur & Friends Dentsu

 

Ogilvy Beijing

 

McCann Worldgroup

Full winners’ list:

Entry Title

Category

Client

Lead Agencies

Contributing

Agencies

Country

GRAND EFFIE

Vodafone Sakhi

IT/Telco

Vodafone Idea

Ogilvy India

-

India

GOLD

"Unforgettable Bag"

Positive Change Environmental

– Brands

Tesco Malaysia

Grey Worldwide Malaysia

-

Malaysia

Sindoor Khela - No Conditions

Positive Change Social

Good – Brands

The Times Of India

FCB India Group

-

India

 

 

 

 

 

 

For the Real Engine of the Truck

Automotive

Castrol India

Ogilvy India

-

India

Three Minutes

Consumer Electronics and Durables

Apple China

TBWA\Media Arts Lab Shanghai

OMD China

China

Inconvenience Stores

Financial Products & Services

Swann Insurance

CHE Proximity

-

Australia

Inconvenience Stores

Small Budget- Services

Swann Insurance

CHE Proximity

-

Australia

Vodafone Sakhi

IT/Telco

Vodafone Idea

Ogilvy India

-

India

Oyster Kanji Dictation

Food

Hiroshima Prefecture

I&S BBDO / KOO-KI

-

Japan

Oyster Kanji Dictation

Small Budget- Products

Hiroshima Prefecture

I&S BBDO / KOO-KI

-

Japan

Re:scam

IT /Telco

Netsafe

DDB New Zealand

Mango

New Zealand

Re:scam

Brand Experience - Services

Netsafe

DDB New Zealand

Mango

New Zealand

IBM Live Leads

Business-to- Business

IBM

Ogilvy Singapore

-

Singapore

52 Mayors of Danzhai

Influencer

Dalian Wanda Group

Ogilvy Beijing

-

China

52 Mayors of Danzhai

Social Media Marketing

Dalian Wanda Group

Ogilvy Beijing

-

China

Break in Case of Little Emergencies

Shopper & e- Commerce Marketing

Nestlé Philippines

McCann Worldgroup Philippines

-

Philippines

The Face of Change

Small Budget- Services

Movember Foundation

Barnes, Catmur & Friends Dentsu

MKTG

Amnet Dentsu Aegis Carat

New Zealand

Savlon Swasth India Mission

Sustained Success

ITC

Ogilvy India

-

India

Coca-Cola Faces of the City

Youth Marketing

The Coca- Cola Company

McCann Worldgroup China

-

China

SILVER

The Great Foodie

Debate

Beverages

Non-Alcohol

PepsiCo

BBDO Pakistan

-

Pakistan

Unleashing the

Golden® Crumpet

Food

George

Weston Foods

BMF

-

Australia

How Purpose Led

Purchase

Food

Mondelez

India Foods

Ogilvy India

-

India

Why Gamble With Your

Holiday?

Government / Institutional

Singapore Tourism

Board (STB)

TBWA\Singap ore

Zenith Singapore

Singapore

The Long Awaited First Touch

Household/ Home Products &

Services

Procter & Gamble

Saatchi & Saatchi

-

China

Everyone Is An

Amazing Book

Retail

Amazon

MRM//McCan

n Shanghai

-

China

Lotto: Imagine

Media, Entertainment & Leisure

New Zealand Lotteries

DDB New Zealand

The Sweet Shop

Scoundrel

New Zealand

Coca-Cola Faces of the City

Brand Experience -

Products

The Coca- Cola

Company

McCann Worldgroup

China

-

China

Inconvenience Stores

Brand Experience -

Services

Swann Insurance

CHE Proximity

-

Australia

The Beauty of

Temperature

Branded

Content

Thermos

McCann

Tokyo

-

Japan

Hair Talk

Branded Content

Unilever Asia

J.Walter

Thompson Bangkok

-

Thailand

Mother's Love

Express

Branded Utility

Nestlé Taiwan

Ogilvy Taiwan

-

Taiwan

52 Mayors of Danzhai

Asia Pacific Brands

Dalian Wanda

Group

Ogilvy Beijing

-

China

Re:scam

Data Driven

Netsafe

DDB New

Zealand

Mango

New Zealand

Digital Goliaths. Physical David!

David vs Goliath

Saregama India

The Womb Communicati

ons

-

India

How One Word EOFYTHING

Seasonal Marketing

Officeworks

AJF

Partnership

Haystac AKQA

Columbus

Initiative

Australia

Everyone Is An Amazing Book

Shopper & e- Commerce

Marketing

Amazon

MRM//McCan n Shanghai

-

China

Break in Case of

Little Emergencies

Small Budget- Products

Nestlé Philippines

McCann

Worldgroup Philippines

-

Philippines

Everyone Is An

Amazing Book

Social Media

Marketing

Amazon

MRM//McCan

n Shanghai

-

China

Lotto: Imagine

Sustained Success

New Zealand Lotteries

DDB New Zealand

The Sweet Shop

Scoundrel

New Zealand

How Unity

Returned Lamb To Growth

Sustained Success

Meat &

Livestock Australia

The Monkeys

-

Australia

Vodafone Sakhi

Positive Change Social Good – Brands

Vodafone Idea

Ogilvy India

-

India

BRONZE

For the Real Engine of the Truck

Positive Change Social Good – Brands

Castrol India

Ogilvy India

-

India

Kupu

Positive

Change Social Good – Brands

Spark New Zealand

Colenso BBDO

-

New Zealand

Don't Die Wondering

Positive Change Social Good – Non- Profit

FCAI

The Monkeys

The Media Store

Accenture Interactive

Australia

Declaring War On Norway

Positive Change Environmental

– Brands

Meridian Energy

Barnes, Catmur & Friends Dentsu

OMD New Zealand

New Zealand

The Bridal Uniform

Positive Change Social Good – Non- Profit

UN Women Pakistan

Ali Xeeshan Theater Studio

BBDO Pakistan

Mint PR

Pakistan

The Big Question

Beverages –

Alcohol

Beam Suntory

The Monkeys

-

Australia

MILO Powder -

Back in the Game

Beverages Non-Alcohol

Nestlé MILO Vietnam

Ogilvy Vietnam

-

Vietnam

Coca-Cola Faces of the City

Beverages Non-Alcohol

The Coca- Cola

Company

McCann Worldgroup

China

-

China

Bodybuilder

Beauty &

Wellness

Unilever

Ogilvy

Singapore

-

Singapore

Vicks Touch of Care

Healthcare

Procter & Gamble,

VICKS

Publicis Singapore

-

Singapore

TOUCH

Healthcare

Johnson & Johnson Indonesia

BBDO

Indonesia

DDB Tribal  UM Indonesia

Golin Indonesia

Indonesia

The Algorithm Agent

Financial Products &

Services

Standard Chartered

Bank

TBWA\Hong Kong

-

Hong Kong

NRMA Insurance: Help is Who We

Are

Financial Products &

Services

Insurance Australia

Group

The Monkeys

-

Australia

How Tower Simplified

Insurance

Financial Products &

Services

Tower Insurance

Barnes, Catmur &

Friends Dentsu

iProspect

New Zealand

Stand by Tough Moms

Household/Ho

me Products & Services

SC Johnson

BBDO India / BBDO Energy

-

India

The Face of Change

Government / Institutional

Movember Foundation

Barnes, Catmur & Friends Dentsu

MKTG

Amnet Dentsu Aegis

New Zealand

 

 

 

 

Carat

 

Little Can Be

Huge

IT /Telco

Spark New

Zealand

Colenso BBDO

-

New

Zealand

KFC Buckethead

Army

Restaurants

KFC Australia

Ogilvy Sydney

-

Australia

How One Word Changed EOFYTHING

Retail

Officeworks

AJF

Partnership

Haystac AKQA

Columbus

Initiative

Australia

"Unforgettable

Bag"

Retail

Tesco

Malaysia

Grey

Worldwide

-

Malaysia

52 Mayors of Danzhai

Travel / Tourism

Dalian Wanda

Group

Ogilvy Beijing

-

China

Declaring War On Norway

Other Products & Services

Meridian Energy

Barnes,

Catmur & Friends Dentsu

OMD New Zealand

New Zealand

The Other

Sanders

Corporate

Reputation

QSR Stores

Reprise

-

Malaysia

Inconvenience

Stores

Branded

Content

Swann

Insurance

CHE Proximity

-

Australia

Vodafone Sakhi

Branded Utility

Vodafone

Idea

Ogilvy India

-

India

Fertile Farming Life

Business-to- Business

Hydro Thai

McCann Worldgroup

Thailand

-

Thailand

Using Data to Set

Bike Riders Free

Data Driven

Google

Toaster

-

Singapore

The Algorithm Agent

Data Driven

Standard Chartered

Bank

TBWA\Hong Kong

-

Hong Kong

Oyster Kanji Dictation

Media Content

Partnership

Hiroshima Prefecture

I&S BBDO / KOO-KI

-

Japan

Making the Backpack, A

Swagpack

Influencer

Samsonite South Asia

Mccann Worldgroup

India

-

India

A Dream Fulfilled

Influencer

Digi Telecommuni cations

Naga DDB / MindshareWor ld Malaysia

Mojo Films PersonEdge

Geometry Global

Malasyia

 

 

 

 

Reprise

Digital

 

SelfieSTIX

Media

Innovation

Mars New

Zealand

Colenso BBDO

-

New

Zealand

Snickers Hunger-

Free Airlines

Seasonal

Marketing

Mars China

BBDO China

-

China

Head vs Heart

Seasonal

Marketing

Tabcorp

Clemenger

BBDO

-

Australia

For Every Bachelor and

Bachelorette

Small Budget- Services

Australian Marriage

Equality

Leo Burnett Melbourne

AIRBAG

Productions

Australia

FANtastic Breaks

Sponsorship/E vents and Engaged

Communities

Vodafone Idea

Ogilvy India

-

India

Dirt is Good - Ongoing

Sustained Success

Unilever

Unilever

Edelman India

Jack in The Box

India

Making the Backpack, A

Swagpack

Youth Marketing

Samsonite South Asia

McCann Worldgroup

India

-

India

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