Indigo Consulting, Publicis Communicationsâ specialised digital transformation consulting and communications agency, has appointed Nishith Srivastava as its National Head of Strategy. He will be based in Mumbai and will report to Rajesh Ghatge, Chief Executive Officer, Indigo Consulting.
Srivastava will lead the strategy domain for Indigo Consultingâs existing and new client mandates. He will be supported with a data analytics and media COE team. He will work closely with the groupâs management team and will look to achieve business success for his clients with technology and communication-led solutions.
Ghatge said, âThe role of strategy within the digital solutions ecosystem is evolving. Data analytics and design thinking are a few of the several specialised approaches being leveraged to drive impactful solutions for clients. At Indigo Consulting, we are building a strategy and consulting community which is contemporary â one that can drive the brand narrative of our clients on digital and take an integrated approach, and provide technology-led solutions. This, in turn, will drive some great consumer experiences on digital. Nishith has regional experience on both sides of the spectrum â brand and consulting â and I am confident he is just the right leader to drive this agenda at Indigo Consulting.â
Before taking up his new role, Srivastava was with Ogilvy Singapore as a Digital Consultant, and with Ogilvy Indonesia as the Head of Digital Transformation Consulting. Prior to his stints with Ogilvy in the South East Asia region, he was with J Walter Thompson, Leo Burnett, and Digitas on senior strategy and business management roles in India.
Srivastava said, "Joining Indigo Consulting to lead the strategy domain in India was a strategic choice I made over other pure-play communication or creative agency networks in the region. We live in a connected world where brands need business solutions over channel-based communication campaigns. As an integral digital consulting and communication partner within Publicis Communications, Indigo Consulting is an agency with a solutions-first approach as the building blocks of its DNA. I am excited about my new role and look forward to creating success stories for our clients."
Srivastava loves solving business problems for his clients and their consumers with ROI and tech-driven integrated marketing communication campaigns, strategic brand positioning and data-driven consumer experience journeys. He was associated with some of the biggest B2B and B2C brands in India and SEA region such as Unilever, Coca-Cola, Nestle, Wyeth Nutrition, Philips, Indosat, Disney, Philip Morris, British American Tobacco, Pfizer, Pizza Hut, Fujifilm, Aviva, Hewlett Packard, IBM, Bacardi, Makemytrip.com and Tata.