Malayalam daily Metro Vaartha has launched progressive web app (PWA) built using Readwhere Complete Mobile Solution offering its online readers fast loading, optimised and an app like experience on mobile. This technological shift adopted by Metro Vaartha will play a key role in smoothly carrying out all the functionalities like a fully-fledged native app.
Through its PWA, the daily expects a huge increase in the overall conversions, better consumer engagement, retention and significant growth in the mobile experience.
Speaking on the launch of PWA, Manish Gupta, Consultant - National Markets, Metro Vaartha Digital, said, âWe are delighted to serve discerning Malayalee readers digitally through our next level mobile web app. Mediology has developed an outstanding product for us. The Readwhere CMS team at Mediology Software is hands-on in providing complete mobile solutions, and we at Metro Vaartha would formidably support it with exclusive content."
Chief Editor R Gopikrishnan of Metro Vaartha said, âOur PWA would be a faster responsive content platform for very involving Malayalam readers across the world. The versatile content team at Metro Vaartha is all set to deliver quality content on a wide range of reader interest.â
Readwhere CMS has helped Metro Vaartha in following:
1. Greater discoverability by various search engines.
2. To be a faster and more engaging platform to the readers.
3. Online and Offline access to the content.
4. Save storage memory which gets consumed in installing mobile apps.
5. Engaging users via sending push notifications.
Mediologyâs GM-Business Development & Online Partnerships JL Naidu said, "Now with the Mobile internet users vastly outnumbering desktop internet users in India having an impressive mobile website is essential. A mobile site is also a great way to boost and maintain engagement and participation with website readers. Now, m.metrovaartha.com is all set for the launch of the latest Progressive Web app developed by an experienced team of Readwhere with unique and engaging features.â