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McCann Delhi is most effective agency in India, APAC; Medulla tops independents in 2019 Effie Index

McCann Worldgroup New Delhi also ranks at No. 3 globally followed by Ogilvy Mumbai at No. 4. Medulla Communications is the fourth most effective independent agency across the world, leaving Droga5 behind

McCann Worldgroup New Delhi is the most effective agency in India and the Asia Pacific and third most effective agency globally earning 256 points in the 2019 Effie Index. Ogilvy Mumbai followed closely at No. 2 in India and the Asia Pacific and No. 4 globally with 191 points.

Global ranking of most effective agencies:

Rank

Agency

Location

Awards/Finalists

Points

1

Sancho BBDO

Bogota, Cundinamarca, Colombia

82

328

2

FP7/DXB

Dubai, United Arab Emirates

113

314

3

McCann Worldgroup

New Delhi, India

65

256

4

Ogilvy India

Mumbai, India

47

191

5

DDB Group New Zealand

Auckland, New Zealand

24

136

6

OMD

Bogotá, Cundinamarca, Colombia

49

133

7

Colenso BBDO

Auckland, New Zealand

28

122

8

FP7/CAI

Giza, Egypt

32

120

9

AlmapBBDO

São Paulo, Brazil

30

112

9

McCann Lima

Lima, Perú

31

112

11

McCann

New York, NY, USA

18

106

12

BBDO Moscow

Moscow, Russia

21

88

13

TBWA\RAAD

Dubai, United Arab Emirates

25

83

14

Mindshare Türkiye

Istanbul, Turkey

44

81

14

Ogilvy China

Beijing, China

25

81

16

McCann Tel-Aviv

Tel-Aviv, Israel

16

80

17

OMD

Dubai, United Arab Emirates

42

79

18

DDB Worldwide Colombia

Bogotá, Cundinamarca, Colombia

17

78

19

Geometry Global

New York, NY, USA

22

77

20

Adler, Chomsky & Warshavsky Grey

Tel-Aviv, Israel

15

76

Most effective agencies in India:

Rank

Agency

Location

Awards/Finalists

Points

1

McCann Worldgroup

New Delhi, India

65

256

2

Ogilvy India

Mumbai, India

47

191

3

DDB Mudra Group

Mumbai, Maharashtra, India

16

48

3

J. Walter Thompson Mumbai

Mumbai, Maharashtra, India

12

48

5

Medulla Communications

Mumbai, India

9

46

6

TBWA\India

Mumbai, India

8

30

7

The Womb

Mumbai, India

3

20

8

Red Fuse Communications

Mumbai, India

4

16

9

Ogilvy India

Gurgaon, Haryana, India

3

14

10

A Nineteen Films Pvt. Ltd.

Mumbai, India

5

13

11

Cheil India

Gurgaon, Haryana, India

4

12

12

BBDO India

Gurgaon, India

5

11

13

ADK Fortune Communications

Gurgaon, Haryana, India

2

10

13

BBDO India

Mumbai, India

5

10

13

Famous Innovations

Mumbai, Maharashtra, India

3

10

13

Havas Worldwide India

Gurgaon, India

4

10

13

Hotstar - In House Creative Communications

Mumbai, Maharashtra, India

2

10

18

A Nineteen Films

Mumbai, Maharashtra, India

3

9

19

Contract Advertising (India)

Gurgaon, Haryana, India

3

8

19

Mindshare

Mumbai, Maharashtra, India

4

8

Medulla Communications topped the most effective independent agencies chart in India while the agency stood second in the Asia Pacific and fourth globally. The agency founded by Praful Akali left Droga5 behind which was recently acquired by Accenture Interactive.

Praful Akali

An elated Praful Akali, MD and Founder of Medulla Communications, said, “Having started my career on the client side, effectiveness is really critical to me and path-breaking creativity is the surest way to get to effectiveness. So coming in at #4 in the most Effective Independent agencies list globally feels super.”

Amit Akali

Amit Akali, Chief Creative Officer, Medulla Communications, said, “In the new world, the scale is based not just on media spends but creativity and strategic planning, so independent agencies are now performing at par with the networks globally. And coming in the same list as Jung von  Matt and Droga 5 globally is a great feeling.”

Most effective independent agencies globally:

Rank

Agency

Location

Awards/Finalists

Points

1

Jung von Matt

Hamburg, Germany

9

52

2

Interaction

San José, Costa Rica

12

50

3

Special Group

Auckland, New Zealand

14

48

4

Medulla Communications

Mumbai, India

9

46

5

Rafineri

Istanbul, Turkey

12

45

6

Zavalita Brand Building

Lima, Perú

7

44

7

Droga5

New York, NY, USA

9

42

7

Postmen

Kyiv, Ukraine

9

42

9

Concept

Istanbul, Turkey

9

40

9

Gres Todorchuk PR

Kyiv, Ukraine

8

40

9

Hasan & Partners

Helsinki, Finland

10

40

12

Bob the Robot Oy

Helsinki, Finland

8

37

13

ACG Budapest

Budapest, Hungary

8

34

13

La América

Buenos Aires, Argentina

6

34

15

Friends Moscow

Moscow, Russia

8

32

15

Jung von Matt/Limmat

Zürich, Switzerland

7

32

17

The Newtons Laboratory

Athens, Greece

5

30

18

FiRe Advertainment Perú SAC

Lima, Perú

7

29

19

Ache

Mexico City, CDMX, Mexico

6

28

19

Jazz Communication

Bucharest, Romania

4

28

Indian ranking of most effective independent agencies:

Rank

Agency

Location

Awards/Finalists

Points

1

Medulla Communications

Mumbai, India

9

46

2

A Nineteen Films Pvt. Ltd.

Mumbai, India

8

22

3

The Womb

Mumbai, India

3

20

4

Famous Innovations

Mumbai, Maharashtra, India

3

10

5

The 120 Media Collective

Mumbai, Maharashtra, India

2

6

5

Titan Company Ltd

Bangalore, Karnataka, India

1

6

7

Schbang Digial Solutions

Mumbai, Mahrashtra, India

2

5

8

Sideways Consulting

Mumbai, Maharashtra, India

2

4

8

What's your Problem Brand Solutions

Mumbai, Maharashtra, India

1

4

10

Dyuti

Mumbai, Maharashtra, India

1

3

10

Impact Communications

New Delhi, India

3

3

12

Interactive Avenues

Gurugram, Haryana, India

2

2

12

Tonic Media Digital

Mumbai, Maharashtra, India

2

2

14

GoZoop

Mumbai, Maharashtra, India

1

1

14

Krayon

Bengaluru, Karnataka, India

1

1

14

Moe's Art

Mumbai, Maharashtra, India

1

1

14

NEODESYNZ

Bengaluru, Karnataka, India

1

1

14

Oktobuzz

Mumbai, Maharashtra, India

1

1

14

RW Promotions

Mumbai, Maharashtra, India

1

1

McCann Worldgroup was named the most creatively effective agency network in the global 2019 Effie Effectiveness Index. This is the second consecutive year McCann Worldgroup has earned this distinction.

Harris Diamond, Chairman and CEO of McCann Worldgroup, said, "This recognition by the Effies was made possible by our clients' willingness to partner with us to push marketing boundaries and drive their businesses forward. Our position as the global leader in helping our clients grow their brands and businesses comes from our combined strength in business leadership, creativity and effectiveness on a global scale."

Most effective agency networks 2019:

Rank

Agency Network

Awards/Finalists

Points

1

McCann Worldgroup

540

2002

2

BBDO Worldwide

383

1476

3

Ogilvy

271

1085

4

Wunderman Thompson

244

825

5

DDB Worldwide

179

774

6

TBWA\Worldwide

143

574

7

OMD

224

545

8

Grey Group

124

461

9

VMLY&R

122

425

10

Publicis

112

385

11

Leo Burnett Worldwide

114

375

12

UM

144

341

13

PHD

120

288

14

Mindshare Worldwide

134

282

15

MullenLowe Group

79

281

16

MediaCom

108

254

17

Starcom

110

211

18

Isobar

57

179

19

Geometry Global

54

177

20

Saatchi & Saatchi

51

176

WPP has been ranked as the most effective marketing communications company in the world in the 2019 Effie Index.

The award, which WPP has won for the last eight years, is the industry’s benchmark for effectiveness in terms of demonstrable results for clients.

Most effective agency holding groups 2019:

Rank

Holding Group

Awards/Finalists

Points

1

WPP

1071

3623

2

Omnicom

946

3438

3

Interpublic (IPG)

838

2871

4

Publicis Groupe

442

1325

5

Dentsu

195

562

Mark Read, CEO of WPP, said, “Our job is to produce transformative ideas and – most importantly – transformative results for our clients. The Effies are a litmus test of our ability to do that and I’m delighted WPP continues to top the rankings for effectiveness in our industry. The credit goes to our outstanding agencies and people who every day turn their talent and creativity into tangible business success for organisations around the world.”

Traci Alford, CEO of Effie Worldwide, said, “The Effie Index is the most comprehensive global ranking of marketing effectiveness. The rankings are also reflective of the teams behind the work, determined by a jury of industry peers. WPP has retained its title as Most Effective Holding Group for the eighth consecutive year, which is a testament to the people and collaboration behind their winning work. My sincere congratulations to the entire team on their continued success.”

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