The 120 Media Collective's Jack in the Box Worldwide has bagged the digital communication duties for the skin care brand Dermafique from ITC.
The mandate comprises all services, including brand strategy, social media, search, listening and creative duties.
Jack in the Box Worldwide, the media-agnostic integrated communications company with its extensive digital capabilities, coupled with its effectiveness in creating content for business impact, is geared up to the challenge of building the Dermafique brand completely through the digital ecosystem.
Kaizad Pardiwalla, President and Chief Operating Officer, The 120 Media Collective, said, “Dermafique is one of the few Indian premium skin care brands and we are thrilled to partner with them on their journey. What's especially exciting is that Dermafique is a digital-first brand and we look forward to creating content that consistently delivers business impact for them.”