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IRS 2019 Q1: TOI, Mumbai Mirror, Mid Day and Mint record double-digit growth in AIR

The pecking order of top-10 English dailies has not seen any change from the previous IRS. The only decline was recorded by The Telegraph

Unlike Hindi dailies, nine of the top-10 English dailies recorded marginal to healthy growth in their average issue readership in IRS 2019 Q1 over the previous survey. While TOI, Mumbai Mirror, Mid Day and Mint recorded double-digit growth up to 24.25% in their AIR, the only decline was recorded by The Telegraph.

Leading by a distant margin, the largest read English daily The Times of India recorded an AIR of 56,46,000, up by 11.5% from 50,63,000 in the previous survey.

The readership data of the second largest read English daily Hindustan Times has been kept on hold pending re-verification of the data.

In the absence of HT, The Hindu English has come at No. 2 with an AIR of 16,35,000 compared with 15,68,000 in the previous survey.

The pecking order of top-10 English dailies has not seen any change from the previous IRS.

English dailies average issue readership basis yesterday recall. [Figs in 000s (12+ Years); Urban+Rural]

Title

IRS 2017

IRS 2019 Q1

% change

The Times Of India

5063

5646

11.51%

The Hindu English

1568

1635

4.27%

The Economic Times

938

983

4.80%

Mumbai Mirror

662

800

20.85%

The Telegraph

498

487

-2.21%

The Indian Express

426

434

1.88%

The New Indian Express

421

432

2.61%

Deccan Chronicle

420

422

0.48%

Mid Day

301

374

24.25%

Mint

299

342

14.38%

English dailies total readership basis one month recall. [Figs in 000s (12+ Years); Urban+Rural]

Title

IRS 2017

IRS 2019 Q1

% change

The Times Of India

13045

15236

16.80%

The Hindu English

5300

6226

17.47%

The Economic Times (English)

3103

3701

19.27%

Mumbai Mirror

1813

2165

19.42%

The Indian Express

1599

1855

16.01%

The New Indian Express

1507

1846

22.50%

The Tribune

1490

1647

10.54%

The Telegraph

1558

1599

2.63%

Deccan Chronicle

1389

1471

5.90%

Mid Day

1135

1384

21.94%

Info@BestMediaInfo.com

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