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Unlike Hindi dailies, nine of the top-10 English dailies recorded marginal to healthy growth in their average issue readership in IRS 2019 Q1 over the previous survey. While TOI, Mumbai Mirror, Mid Day and Mint recorded double-digit growth up to 24.25% in their AIR, the only decline was recorded by The Telegraph.
Leading by a distant margin, the largest read English daily The Times of India recorded an AIR of 56,46,000, up by 11.5% from 50,63,000 in the previous survey.
The readership data of the second largest read English daily Hindustan Times has been kept on hold pending re-verification of the data.
In the absence of HT, The Hindu English has come at No. 2 with an AIR of 16,35,000 compared with 15,68,000 in the previous survey.
The pecking order of top-10 English dailies has not seen any change from the previous IRS.
English dailies average issue readership basis yesterday recall.
Title | IRS 2017 | IRS 2019 Q1 | % change |
The Times Of India | 5063 | 5646 | 11.51% |
The Hindu English | 1568 | 1635 | 4.27% |
The Economic Times | 938 | 983 | 4.80% |
Mumbai Mirror | 662 | 800 | 20.85% |
The Telegraph | 498 | 487 | -2.21% |
The Indian Express | 426 | 434 | 1.88% |
The New Indian Express | 421 | 432 | 2.61% |
Deccan Chronicle | 420 | 422 | 0.48% |
Mid Day | 301 | 374 | 24.25% |
Mint | 299 | 342 | 14.38% |
English dailies total readership basis one month recall.
Title | IRS 2017 | IRS 2019 Q1 | % change |
The Times Of India | 13045 | 15236 | 16.80% |
The Hindu English | 5300 | 6226 | 17.47% |
The Economic Times (English) | 3103 | 3701 | 19.27% |
Mumbai Mirror | 1813 | 2165 | 19.42% |
The Indian Express | 1599 | 1855 | 16.01% |
The New Indian Express | 1507 | 1846 | 22.50% |
The Tribune | 1490 | 1647 | 10.54% |
The Telegraph | 1558 | 1599 | 2.63% |
Deccan Chronicle | 1389 | 1471 | 5.90% |
Mid Day | 1135 | 1384 | 21.94% |