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How Bollywood’s legendary villain late Amrish Puri became the campaign face for Beardo’s debut in perfume category

The luxury men’s grooming brand has launched its first perfume, ‘Origin’, with a positioning that stands for vintage, maverick and original. Hence, India’s iconic and the most-loved Bollywood villain was chosen as the face of the campaign for its launch

Beardo, a luxury grooming product brand for men, has launched its first-ever fragrance, Origin. With the late Amrish Puri as the face of its campaign, Origin aims to be seen as a product that is vintage, maverick and original.

The idea behind having a classic actor, Beardo wished to depict the true nature of ‘Origin’. The fragrance is meant to yield a timeless appeal and thereby encourage men to be original, classic and evergreen. Like a quintessential vintage villain from Indian cinema’s silver screen and nobody can do justice to that role better than the late Amrish Puri.

Ashutosh Valani, Co-founder, Beardo, said, “Origin is Beardo’s first-ever perfume and we’re delighted to introduce it to the Indian market. We’re excited to have the late Amrish Puri as the face of our campaign. His legend brings an undeniable mysticism, fierceness and class, which we feel captures the essence of Origin.”

Origin is a refreshing and long-lasting fragrance that showcases strong aqua and musky tones, keeping it classy. The fragrance of ‘Origin’ is meant to yield a timeless appeal and encourage men to be original, classic and evergreen. And only a quintessential vintage villain like the late Amrish Puri can do justice and bring the vintage feel to the product.

Commenting on the launch, Rajiv Puri, son and holder of the Late Amrish Puri, said, “I’m thrilled to have my father’s legacy showcased. The campaign for Beardo’s Origin perfectly captures his finesse as a performer and reminds us of the immense impact his work had in shaping pop culture. I’m sure my father would’ve loved it.”

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