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Hansa Research hires Praveen Nijhara as Chief Executive Officer

Nijhara takes over from Ashok Das, who will continue as Senior Advisor of the group. Nijhara’s last stint was with Kantar IMRB

Ashok Das (L) and Praveen Nijhara (R)

Hansa Research, a full service market research company of the R K Swamy Hansa Group, has appointed Praveen Nijhara as its Chief Executive Officer. Nijhara takes over from Ashok Das, who will continue as Senior Advisor of the group.

Nijhara was till recently the Senior Executive Director responsible for the ‘Customer Experience Business’ for Kantar IMRB South Asia region, which he led for nearly a decade.

Das said, “I am very happy to have found Praveen to succeed me, to lead Hansa Research in its next phase of development and growth. We have in him a true market researcher with energy and passion. Hansa is in an excellent position, and I am sure Praveen will provide the leadership for more innovation and greater engagement with the market.”

Accepting his new appointment, Nijhara said, “We have always seen Hansa as a respected and worthy competitor. To have built the scale and resources as this company has done, in the face of competition from leading players, shows the enterprise, agility and competence of the organisation. I am looking forward to working closely with Hansa’s great team. I am excited by this new role and I know we can do a lot in this complex Indian market, and overseas as well.”

Sekhar Swamy, Group CEO of R K Swamy Hansa, added, “Ashok has done a great job over the years building Hansa Research into a market leader. As he hands the leadership baton over, we are equally confident that Praveen will consolidate Hansa Research and take it to new heights in the industry.” 

An alumnus of NMIMS, Nijhara is a career market researcher with 23 years of experience. In his long stint in Kantar IMRB, he has held various senior positions, including being a member of the Global Customer Experience Steering Board at Kantar. Kantar IMRB received the award as the ‘Best Customer Experience Company’ in 2018.

Nijhara started his career as a Research Executive at Market & Opinion Research International (MORI), in the UK. Subsequently he has undertaken challenging assignments with TOI, ICICI Prudential Life Insurance and Kantar IMRB.


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