At final and third day of the Abby awards, Viacom18 won the Creative Company of the Year title with a total of 38 points earned from a Gold, three Silver and three Bronze metals. Cheil India was at close No. 2 with 34 points, winning three Gold, a Silver and a Bronze.
Dentsu Webchuteny won the Digital Specialist Agency of the Year with 84 points winning three Gold, four Silver and nine Bronze metals. Cheil India was again the second most-awarded agency in Digital category with 46 points winning two Gold, three Silver and three Bronze medals.
Cheil India also won the Branded Content and Entertainment Specialist Agency of the Year title.
According to the total points earned across categories, Dentsu Webchutney is the most-awarded agency with 206 points.
Hungry Films earned Video Craft Specialist of the Year with three Gold and two Bronze metals.
Agency wise tally:
Sr. No. |
Agency/Organization |
Gold |
Silver |
Bronze |
Total Metals |
Total Points |
Creative Company of the Year |
||||||
1 |
Viacom18 Media Pvt Ltd |
1 |
3 |
3 |
7 |
38 |
2 |
Cheil India |
3 |
1 |
1 |
5 |
34 |
3 |
Dentsu Webchutney |
1 |
4 |
5 |
22 |
|
4 |
FCBINDIA ADVERTISING LLP |
3 |
3 |
12 |
||
5 |
Innocean Worldwide Communication Pvt. Ltd. |
2 |
2 |
12 |
||
6 |
GREY India |
1 |
1 |
2 |
10 |
|
7 |
Bundl Technologies Private Limited (Swiggy) |
2 |
2 |
8 |
||
8 |
Helios Media Private Limited |
1 |
1 |
8 |
||
9 |
K Silent Private Limited |
2 |
2 |
8 |
||
10 |
Autumn Grey |
1 |
1 |
6 |
||
11 |
Open Strategy and Design |
1 |
1 |
6 |
||
12 |
Sideways Consulting LLP |
1 |
1 |
6 |
||
13 |
DENTSU IMPACT PRIVATE LIMITED |
1 |
1 |
4 |
||
14 |
Adfactors Advertising |
1 |
1 |
4 |
||
15 |
Cartwheel Creative Consultancy Pvt. Ltd. |
1 |
1 |
4 |
||
16 |
COG Digital + Design |
1 |
1 |
4 |
||
17 |
FCBULKA ADVERTISING PRIVATE LIMITED |
1 |
1 |
4 |
||
18 |
Happy mcgarrybowen |
1 |
1 |
4 |
||
19 |
HIL Limited |
1 |
1 |
4 |
||
20 |
Makani Creatives Pvt Ltd |
1 |
1 |
4 |
||
21 |
Prime Focus Technologies |
1 |
1 |
4 |
||
22 |
Rage Communications |
1 |
1 |
4 |
||
23 |
Scarecrow MC Saatchi |
1 |
1 |
4 |
||
24 |
Times Internet Limited |
1 |
1 |
4 |
||
Grand Total |
5 |
11 |
28 |
44 |
218 |
|
Digital Specialist Agency of the Year |
||||||
1 |
Dentsu Webchutney |
3 |
4 |
9 |
16 |
84 |
2 |
Cheil India |
2 |
3 |
3 |
8 |
46 |
3 |
WATConsult |
1 |
1 |
1 |
3 |
18 |
4 |
BC Web Wise Pvt. Ltd. |
2 |
1 |
3 |
16 |
|
5 |
Autumn Grey |
1 |
1 |
8 |
||
6 |
FCBINDIA ADVERTISING LLP |
1 |
1 |
6 |
||
7 |
Brave New World |
1 |
1 |
4 |
||
8 |
Interaction One |
1 |
1 |
4 |
||
9 |
Isobar- Dentsu Aegis Network Communications India Pvt Ltd |
1 |
1 |
4 |
||
10 |
The Glitch |
1 |
1 |
4 |
||
Grand Total |
7 |
11 |
18 |
36 |
194 |
|
Video Craft Specialist of the year |
||||||
1 |
Hungry Films |
3 |
2 |
5 |
32 |
|
2 |
Storytellers.In |
2 |
1 |
3 |
16 |
|
3 |
Flying Saucer |
2 |
2 |
12 |
||
4 |
RADHIKA PRODUCES FILMS |
2 |
2 |
12 |
||
5 |
Asylum Films |
1 |
1 |
8 |
||
6 |
Imran Khatri Productions |
1 |
1 |
6 |
||
7 |
Native Communications |
1 |
1 |
6 |
||
8 |
Crazy Few Films |
1 |
1 |
4 |
||
9 |
FCBINDIA ADVERTISING LLP |
1 |
1 |
4 |
||
10 |
LoudMouth |
1 |
1 |
4 |
||
11 |
PURPLE VISHNU FILMS |
1 |
1 |
4 |
||
12 |
Red Ice Productions |
1 |
1 |
4 |
||
13 |
Scarecrow MC Saatchi |
1 |
1 |
4 |
||
14 |
Studio Eeksaurus Productions Pvt. Ltd. |
1 |
1 |
4 |
||
Grand Total |
4 |
8 |
10 |
22 |
120 |
|
Branded Content & Entertainment Specialist Agency of the Year |
||||||
1 |
Cheil India |
2 |
2 |
16 |
||
2 |
FCBINDIA ADVERTISING LLP |
1 |
1 |
2 |
14 |
|
3 |
Ignite Mudra |
3 |
3 |
12 |
||
4 |
SIGNPOST INDIA PVT. LTD. |
2 |
2 |
8 |
||
5 |
Hakuhodo Sync |
1 |
1 |
6 |
||
6 |
Mindshare |
1 |
1 |
6 |
||
7 |
Radio Mirchi |
1 |
1 |
6 |
||
8 |
Whats Your Problem Medulla Network |
1 |
1 |
6 |
||
9 |
Dentsu Webchutney |
1 |
1 |
4 |
||
10 |
Innocean Worldwide Communication Pvt. Ltd. |
1 |
1 |
4 |
||
11 |
Liqvd Asia |
1 |
1 |
4 |
||
12 |
River Advertising Private Limited |
1 |
1 |
4 |
||
Grand Total |
3 |
5 |
9 |
17 |
90 |
Winners list:
Category |
Sub-Category |
Entry No. |
Brand |
Caption Title |
Agency/Organization |
Metal |
Video Craft |
18a. Direction |
66 |
MP Tourism |
The World's Most Honest Tourism Film |
Hungry Films |
Gold |
Video Craft |
18a. Direction |
34 |
Birla Aerocon Pipes |
Birla Aerocon Pipes |
RADHIKA PRODUCES FILMS |
Silver |
Video Craft |
18a. Direction |
54 |
SWIGGY |
WHAT'S IN A NAME |
Flying Saucer |
Silver |
Video Craft |
18a. Direction |
22 |
Royal Enfield |
A Ton of Fun Continental GT 650 Twin |
Storytellers.In |
Bronze |
Video Craft |
18a. Direction |
50 |
P&G |
P&G Shiksha Appu |
Red Ice Productions |
Bronze |
Video Craft |
18b. Editing |
31 |
MP Tourism |
The World's Most Honest Tourism Film |
Hungry Films |
Gold |
Video Craft |
18b. Editing |
7 |
MuscleBlaze |
MuscleBlaze - Ziddi Hoon Main |
Storytellers.In |
Silver |
Video Craft |
18b. Editing |
18 |
Radio City 91.1FM |
Mumbai Train |
Scarecrow MC Saatchi |
Bronze |
Video Craft |
18b. Editing |
32 |
Beck's Ice |
Beck's Ice |
LoudMouth |
Bronze |
Video Craft |
18c. Animation |
3 |
The Partnership for Maternal, Newborn & Child Health (PMNCH) |
PMNCH |
Studio Eeksaurus Productions Pvt. Ltd. |
Bronze |
Video Craft |
18d. Cinematography |
2 |
Durex |
Durex Air |
Asylum Films |
Gold |
Video Craft |
18d. Cinematography |
14 |
Essenza Di wills |
Mikkel Verde |
Imran Khatri Productions |
Silver |
Video Craft |
18d. Cinematography |
18 |
Incredible India |
Yogi of the Racetrack |
Crazy Few Films |
Bronze |
Video Craft |
18e. Music |
40 |
MP Tourism |
The World's Most Honest Tourism Film |
Hungry Films |
Gold |
Video Craft |
18e. Music |
7 |
Royal Enfield |
A Ton of Fun Continental GT 650 Twin |
Storytellers.In |
Silver |
Video Craft |
18e. Music |
25 |
Sunfeast Farmlite |
Chidi Midi Chikka |
FCBINDIA ADVERTISING LLP |
Bronze |
Video Craft |
18e. Music |
15 |
TASTY TREAT |
CHAKCHAK CHABAO |
PURPLE VISHNU FILMS |
Bronze |
Video Craft |
18f. Special Effects |
11 |
Tata Steel |
We also make tomorrow |
Native Communications |
Silver |
Video Craft |
18f. Special Effects |
9 |
MP Tourism |
The World's Most Honest Tourism Film |
Hungry Films |
Bronze |
Video Craft |
18g. Sound Design |
No Metal |
||||
Video Craft |
18h. Casting |
3 |
Birla Aerocon Pipes |
Birla Aerocon Pipes |
RADHIKA PRODUCES FILMS |
Silver |
Video Craft |
18h. Casting |
18 |
SWIGGY |
WHAT'S IN A NAME |
Flying Saucer |
Silver |
Video Craft |
18h. Casting |
21 |
Britannia Good Day |
Smiles |
Hungry Films |
Bronze |
Radio |
No Metal |
|||||
Radio Craft |
19a. Writing |
11 |
CNS Blood Bank |
Rangdaan |
Music Broadcast Limited |
Bronze |
Radio Craft |
19b. Music |
No Metal |
||||
Radio Craft |
19c. Voice |
No Metal |
||||
Branded Content and Entertainment |
13a. Best fictional program, series or film where a client has successfully created a drama, comedy or mini-series around a product or brand including TV, mini-series, web series, cinema, DVD releases and online/digital |
5 |
Imperial Blue Men Will Be Men |
IMPERIAL BLUE DIL DOSTI DAFTAR |
River Advertising Private Limited |
Bronze |
Branded Content and Entertainment |
13a. Best fictional program, series or film where a client has successfully created a drama, comedy or mini-series around a product or brand including TV, mini-series, web series, cinema, DVD releases and online/digital |
7 |
Hyundai |
The Deal - Brilliant Moments with Hyundai |
Innocean Worldwide Communication Pvt. Ltd. |
Bronze |
Branded Content and Entertainment |
13a. Best fictional program, series or film where a client has successfully created a drama, comedy or mini-series around a product or brand including TV, mini-series, web series, cinema, DVD releases and online/digital |
9 |
Legrand India |
Vibes don't lie |
Liqvd Asia |
Bronze |
Branded Content and Entertainment |
13b. Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) including TV, mini-series, web series, cinema, DVD releases and online/digital |
6 |
Adidas India Pvt. Ltd. |
The Real Kashmir |
Cheil India |
Gold |
Branded Content and Entertainment |
13b. Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) including TV, mini-series, web series, cinema, DVD releases and online/digital |
13 |
Arrow - Arvind fashion LTD |
#BestIsYetToCome |
Whats Your Problem Medulla Network |
Silver |
Branded Content and Entertainment |
13b. Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) including TV, mini-series, web series, cinema, DVD releases and online/digital |
17 |
Havells |
LED Ramlila |
Dentsu Webchutney |
Bronze |
Branded Content and Entertainment |
13c. Best brand or product integration into a feature film, existing TV show and/or series including TV, mini-series, web series, cinema, DVD releases and online/digital |
8 |
Brooke Bond Red Label |
Bringing two rival nations together over a different "CUP" |
Mindshare |
Silver |
Branded Content and Entertainment |
13d. Best use or integration of experiential events, Creative positioning of a brand using events, festivals, flash mobs, installations, etc. |
2 |
Osram Lighting Pvt Ltd |
OSRAM - Save the Ocean |
Ignite Mudra |
Bronze |
Branded Content and Entertainment |
13d. Best use or integration of experiential events, Creative positioning of a brand using events, festivals, flash mobs, installations, etc. |
15 |
Adidas India Pvt. Ltd. |
The Real Kashmir |
Cheil India |
Gold |
Branded Content and Entertainment |
13d. Best use or integration of experiential events, Creative positioning of a brand using events, festivals, flash mobs, installations, etc. |
17 |
Muthoot Finance |
Vishwas ki Tijori |
Radio Mirchi |
Silver |
Branded Content and Entertainment |
13d. Best use or integration of experiential events, Creative positioning of a brand using events, festivals, flash mobs, installations, etc. |
18 |
Future Retail |
World's First Glam Tram |
SIGNPOST INDIA PVT. LTD. |
Bronze |
Branded Content and Entertainment |
13e. Best use of integration of user generated content |
No metal |
||||
Branded Content and Entertainment |
13f. Best use or integration of music Including music in original branded content, brand integration into music distribution or promotion, the creation of a music-based program or platform |
3 |
HORLICKS |
HORLICKS FEARLESS SONGS |
FCBINDIA ADVERTISING LLP |
Gold |
Branded Content and Entertainment |
13f. Best use or integration of music Including music in original branded content, brand integration into music distribution or promotion, the creation of a music-based program or platform |
9 |
Maruti Suzuki India Limited - NEXA |
Sound of NEXA Blue |
Hakuhodo Sync |
Silver |
Branded Content and Entertainment |
13g. Best use or integration of offline media such as print, out of home, etc. |
2 |
Osr |