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Mindshare India has topped the 2019 Media Abby awards tally with 84 points earned from a total of 14 awards, including four Gold, six Silver and four Bronze medals. Madison Media stood second with 58 points coming from 11 awards, including three Gold, one Silver and seven Bronze.
At No. 3, Initiative Media won seven medals, including two Gold, one Silver and four Bronze.
Commenting on the performance, Vaishali Verma, CEO, Initiative, said, “I am absolutely thrilled and delighted that Initiative is at number 3 at this year’s Goafest Media Abby. What makes it heartening is that all our 25 shortlists are across the width of our clients ranging from Reckitt Benckiser to Amazon to Hamdard, Infoedge, American Tourister. The awards have been won across multiple categories which is a manifestation of the depth of our good work. All campaigns have been path-breaking, innovative and to me each one of them is a winner whether they won a metal tonight or not. I will be completing a year here as a CEO and the last 10 months have gone in strengthening our product and people across functions and we continue to do so. I would like to congratulate my entire team at Initiative for putting up such a stellar performance and I would like to thank all our clients for pushing us to scale newer heights and always believing in us.”
Dainik Jagran topped the Publisher Abby winners list with six awards including two Gold, two Silver and two Bronze awards. Bennett Coleman was at No. 2 with three Silver and two Bronze Awards.
On winning Publisher of the year title in a row for the second year, Basant Rathore, Sr VP – Strategy, Brand & Business Development, Jagran Prakashan, said, “Topping the charts at the Publishers Abby’s for a 4th consecutive year feels great . We've won the Publisher of the Year trophy for the second consecutive year in a row. This is a big win in a category that's extremely competitive. It's a great boost for the team to be able to uphold the high standards we set for ourselves and retain the trophy. We're extremely proud and extremely delighted with this win. This is a super start as we begin work in the new financial year."
Media Abby medal tally:
|
Sr. No. |
Agency/Organization |
Gold |
Silver |
Bronze |
Total Metals |
Total Points |
|
1 |
Mindshare |
4 |
6 |
4 |
14 |
84 |
|
2 |
Madison Media |
3 |
1 |
7 |
11 |
58 |
|
3 |
Initiative Media |
2 |
1 |
4 |
7 |
38 |
|
4 |
Lodestar UM |
2 |
1 |
2 |
5 |
30 |
|
5 |
Carat Division of Dentsu Aegis Network Communication India Pvt Ltd. |
1 |
2 |
3 |
20 |
|
|
6 |
SIGNPOST INDIA PVT. LTD. |
1 |
3 |
4 |
18 |
|
|
7 |
Dentsu Grant Private Limitd |
1 |
1 |
2 |
12 |
|
|
8 |
EQUINOX DIGITAL |
1 |
1 |
8 |
||
|
9 |
Essence - (Gurgaon) |
1 |
1 |
8 |
||
|
10 |
FoxyMoron Media Solutions Private Limited |
1 |
1 |
8 |
||
|
11 |
Isobar- Dentsu Aegis Network Communications India Pvt Ltd |
1 |
1 |
8 |
||
|
12 |
Tonic Worldwide |
1 |
1 |
8 |
||
|
13 |
Yash Raj Films Pvt Ltd |
1 |
1 |
8 |
||
|
14 |
GREY India |
1 |
1 |
6 |
||
|
15 |
Wavemaker - Mumbai |
1 |
1 |
6 |
||
|
16 |
ZEE Entertainment Enterprises Ltd. |
1 |
1 |
6 |
||
|
17 |
Dentsu Webchutney |
1 |
1 |
4 |
||
|
18 |
Liqvd Asia |
1 |
1 |
4 |
||
|
19 |
MediaCom Communications Pvt Ltd |
1 |
1 |
4 |
||
|
20 |
Mindshare Bangladesh |
1 |
1 |
4 |
||
|
21 |
Pivotroots Digital Private Limited. |
1 |
1 |
4 |
||
|
22 |
STARCOM INDIA |
1 |
1 |
4 |
||
|
23 |
WATConsult |
1 |
1 |
4 |
||
|
Grand Total |
19 |
15 |
28 |
62 |
354 |
Media Abby winners:
|
Category |
Entry No |
Brand Name |
Caption Title |
Agency/Organization |
Metal |
|
1.Innovative Use of Audio Visual |
94 |
Google -Home |
Koffee brewed best with Google Home |
Essence - (Gurgaon) |
Gold |
|
1.Innovative Use of Audio Visual |
130 |
Amazon Prime Video |
MIRZAPUR BECAME SYNONOMUS WITH GOTHAM CITY FOR ITS LAUNCH! |
Initiative Media |
Gold |
|
1.Innovative Use of Audio Visual |
101 |
BYJU's The Learning App |
BYJU's 1 Home demonstration that reached 23 million households' |
Mindshare |
Silver |
|
1.Innovative Use of Audio Visual |
33 |
Asian Paints Corporate |
#PeopleAddColour |
Madison Media |
Bronze |
|
1.Innovative Use of Audio Visual |
75 |
Xiaomi |
Xiaomi rings in silent phones in cinema halls |
Madison Media |
Bronze |
|
1.Innovative Use of Audio Visual |
109 |
American Tourister |
Show off your Swag with American Tourister |
Initiative Media |
Bronze |
|
2.Innovative Use of Print |
23 |
Saffola Life |
Saffola World Heart Day initiative India's 1st heart health report card |
Lodestar UM |
Silver |
|
2.Innovative Use of Print |
16 |
Mahindra KUV100 Nxt |
Enabling Print to Multi-Task |
Lodestar UM |
Bronze |
|
2.Innovative Use of Print |
24 |
Volvo Cars |
#BreathFree- a clean air initiative by Volvo Cars |
Mindshare |
Bronze |
|
3.Innovative Use of Activation |
60 |
Godrej Properties |
Kuch Apna Sa |
Madison Media |
Gold |
|
3.Innovative Use of Activation |
37 |
Future Retail (FBB) |
World's First Glam Tram |
SIGNPOST INDIA PVT. LTD. |
Bronze |
|
3.Innovative Use of Activation |
38 |
Casio |
Stay Cool Stay Tough Stay Fit |
SIGNPOST INDIA PVT. LTD. |
Bronze |
|
3.Innovative Use of Activation |
39 |
Nestle India ltd. |
Bus Shelters that talk Coffee |
SIGNPOST INDIA PVT. LTD. |
Bronze |
|
3.Innovative Use of Activation |
46 |
Tata Salt |
Warm Salt Water Soaks |
Madison Media |
Bronze |
|
3.Innovative Use of Activation |
116 |
Chakra Tea |
Chai-Fi |
Dentsu Webchutney |
Bronze |
|
4.Innovative Use of Radio |
25 |
Stayfree Secure |
How Stayfree used Radio to encourage comfortable conversations about menstruation |
Lodestar UM |
Gold |
|
4.Innovative Use of Radio |
28 |
Close Up |
Basant Loves Nidhi |
Mindshare |
Gold |
|
5.Innovative Use of Branded Content - Integration |
23 |
Brooke Bond Red Label |
Bringing two rival nations together over a different "CUP" |
Mindshare |
Gold |
|
5.Innovative Use of Branded Content - Integration |
35 |
Domino's |
There's no Party without Domino's |
Madison Media |
Gold |
|
5.Innovative Use of Branded Content - Integration |
36 |
Axis Bank |
Cheque Ko Chequemate |
STARCOM INDIA |
Bronze |
|
5.Innovative Use of Branded Content - Integration |
47 |
Amazon India |
Echo Integration with Armaan Malik |
Initiative Media |
Bronze |
|
5.Innovative Use of Branded Content - Integration |
64 |
BYJU's The Learning App |
BYJU's 1 Home demonstration that reached 23 million households†|
Mindshare |
Bronze |
|
5.Innovative Use of Branded Content - Integration |
90 |
Usha International |
SUI DHAGA MADE IN INDIA BY USHA |
Initiative Media |
Bronze |
|
6.Innovative Use of Branded Content - Creation |
14 |
Hershey's |
Meethe Bahane |
FoxyMoron Media Solutions Private Limited |
Gold |
|
6.Innovative Use of Branded Content - Creation |
60 |
Aditya Birla Capital |
Waterfall Targeting - How video story-telling and data intelligence came together to build emotional relationship |
Mindshare |
Gold |
|
6.Innovative Use of Branded Content - Creation |
37 |
Asian Paints Corporate |
Where The Heart Is |
Madison Media |
Silver |
|
6.Innovative Use of Branded Content - Creation |
70 |
American Tourister |
Show off your Swag with American Tourister |
Initiative Media |
Silver |
|
6.Innovative Use of Branded Content - Creation |
54 |
Volvo Cars |
Stand up for 'The Volvo Cars anthem' |
Mindshare |
Bronze |
|
7.Innovative Use of Digital Search |
11 |
ZEE5 |
How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results? |
EQUINOX DIGITAL |
Gold |
|
7.Innovative Use of Digital Search |
20 |
Kurkure |
Kurkure Contains Plastic |
Mindshare |
Silver |
|
7.Innovative Use of Digital Search |
25 |
RACOLD |
Mind Your Language |
WATConsult |
Bronze |
|
8.Innovative Use of Social Media |
24 |
Cadbury Bournvita |
MAKE PARENTS #LOOK BEYOND MARKS |
Carat Division of Dentsu Aegis Network Communication India Pvt Ltd. |
Gold |
|
8.Innovative Use of Social Media |
65 |
Zee Bollywood |
Zee Bollywood Launch - Social Media Campaign |
ZEE Entertainment Enterprises Ltd. |
Silver |
|
8.Innovative Use of Social Media |
10 |
Amazon Prime Video |
Comicstaan - Innovative use of social media |
Pivotroots Digital Private Limited. |
Bronze |
|
8.Innovative Use of Social Media |
34 |
Kwality Walls |
Talking Ice creams- The unofficial IPL partners! |
Mindshare |
Bronze |
|
9.Innovative Use of Digital Display |
50 |
Estee Lauder Companies - Bobbi Brown India |
Use of Weather Based AI banners to Drive Sales |
Isobar- Dentsu Aegis Network Communications India Pvt Ltd |
Gold |
|
9.Innovative Use of Digital Display |
22 |
Mondelez |
MONDELEZ DISRUPTS IPL WITH DYNAMIC DATA-DRIVEN MOMENT ADVERTISING |
Carat Division of Dentsu Aegis Network Communication India Pvt Ltd. |
Silver |
|
9.Innovative Use of Digital Display |
34 |
Voot |
Tindering With The Stars |
Madison Media |
Bronze |
|
9.Innovative Use of Digital Display |
41 |
MTV |
The 'M-Powering' Banner |
Madison Media |
Bronze |
|
10.Innovative Use of Mobile |
9 |
Thugs Of Hindostan |
Firangi from Thugs of Hindostan on Google Maps |
Yash Raj Films Pvt Ltd |
Gold |
|
10.Innovative Use of Mobile |
30 |
Vodafone India |
Vodafone Sakhi - A Woman's Best Friend |
Wavemaker - Mumbai |
Silver |
|
10.Innovative Use of Mobile |
19 |
MTV |
The 'M-Powering' Banner |
Madison Media |
Bronze |
|
10.Innovative Use of Mobile |
23 |
Royal Enfield |
Guess the Price Game Using Google Assistant |
MediaCom Communications Pvt Ltd |
Bronze |
|
11.Innovative Use of Integrated Media |
86 |
Tata Nexon |
How Innovations Transformed IPL To Deliver Record Breaking Test Drives |
Lodestar UM |
Gold |
|
11.Innovative Use of Integrated Media |
120 |
Amazon Prime Video |
ACTION PACKED MIRZAPUR WAS MADE FAMOUS FOR ITS LAUNCH |
Initiative Media |
Gold |
|
11.Innovative Use of Integrated Media |
33 |
Brooke Bond Red Label |
6 Pack Band 2.0 |
Mindshare |
Silver |
|
11.Innovative Use of Integrated Media |
31 |
Tata Salt |
The Missing 'I' |
Madison Media |
Bronze |
|
11.Innovative Use of Integrated Media |
34 |
Dettol Siti Shield |
To Make Delhi Quit Smoking |
Initiative Media |
Bronze |
|
11.Innovative Use of Integrated Media |
116 |
Zee Hindustan |
Khabrein Khud Bolengi |
Liqvd Asia |
Bronze |
|
12.Cause Marketing |
30 |
Tata Salt |
Warm Salt Water Soaks |
Madison Media |
Gold |
|
12.Cause Marketing |
17 |
Cadbury Bournvita |
MAKE PARENTS #LOOK BEYOND MARKS |
Carat Division of Dentsu Aegis Network Communication India Pvt Ltd. |
Silver |
|
12.Cause Marketing |
42 |
MAHINDRA RISE |
SEHAT KA BATUA - THE HEALTH PURSE |
GREY India |
Silver |
|
12.Cause Marketing |
54 |
Hit |
Building community to Save lives |
Mindshare |
Silver |
|
12.Cause Marketing |
71 |
Nihar Shanti Amla |
Phone Uthao, India Ko Padhao |
Lodestar UM |
Bronze |
|
13.Innovative Use of Data & Analytics |
1 |
Lifebuoy |
The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India |
Mindshare |
Gold |
|
13.Innovative Use of Data & Analytics |
24 |
Otrivin |
Otrivin: Cold and Flu Predictor |
Mindshare |
Silver |
|
13.Innovative Use of Data & Analytics |
29 |
BYJU's The Learning App |
BYJU's Media Measurement Model |
Mindshare |
Silver |
|
14.Innovative Use of Emerging Technology |
20 |
Liva Fluid Fashion |
The Responsible Smart Mirror |
Tonic Worldwide |
Gold |
|
14.Innovative Use of Emerging Technology |
12 |
Nestle India ltd. |
Bus Shelters that talk Coffee |
SIGNPOST INDIA PVT. LTD. |
Silver |
|
15.Innovative Use of Integrated Media (South Asia) |
7 |
Red Cow Skim Milk Mix |
Sri Lanka's Biggest Tea Party |
Dentsu Grant Private Limitd |
Gold |
|
15.Innovative Use of Integrated Media (South Asia) |
3 |
Lux |
Lux Super Star: Owning The Biggest Reality Show In Bangladesh |
Mindshare Bangladesh |
Bronze |
|
15.Innovative Use of Integrated Media (South Asia) |
8 |
Anchor Full Cream Milk Powder |
Quest for Students with Talent |
Dentsu Grant Private Limitd |
Bronze |
Publisher Abby medal tally:
|
Sr. No. |
Agency/Organization |
Gold |
Silver |
Bronze |
Total Metals |
Total Points |
|
1 |
Jagran Prakashan Ltd. |
2 |
2 |
2 |
6 |
36 |
|
2 |
Bennett Coleman Co. Ltd. |
3 |
2 |
5 |
26 |
|
|
3 |
D B Corp Limited |
1 |
2 |
3 |
14 |
|
|
4 |
ABP ONE - ABP PVT. LTD. |
1 |
1 |
2 |
12 |
|
|
5 |
Mathrubhumi Printing Publishing Co Ltd |
2 |
2 |
12 |
||
|
6 |
HT Media Limited |
2 |
2 |
8 |
||
|
7 |
Delhi Press |
1 |
1 |
6 |
||
|
8 |
Metropolitan Media Company Limited (MMCL) |
1 |
1 |
4 |
||
|
9 |
THG Publishing Pvt Ltd |
1 |
1 |
4 |
||
|
Grand Total |
3 |
9 |
11 |
23 |
122 |
Publisher Abby winners:
|
Category |
Sub-Category |
Entry No. |
Brand |
Caption |
Organization |
Metal |
|
Publisher |
1. Best marketing of a printed newspaper / edition |
20 |
Dainik Jagran |
Sanskarshala : THE SCHOOL OF LIFE |
Jagran Prakashan Ltd. |
Gold |
|
Publisher |
1. Best marketing of a printed newspaper / edition |
25 |
Dainik Jagran |
Hindi: LIVING A LANGUAGE |
Jagran Prakashan Ltd. |
Silver |
|
Publisher |
1. Best marketing of a printed newspaper / edition |
1 |
The Times of India |
Flirt With Your City |
Bennett Coleman Co. Ltd. |
Silver |
|
Publisher |
1. Best marketing of a printed newspaper / edition |
31 |
THE TIMES OF INDIA |
PHIREY ESHO KOLKATA |
Bennett Coleman Co. Ltd. |
|