Keeping in mind the election season, Comedy Central in its campaign #ChooserNotLoser has reminded viewers that we have the right to vote and choose our leader. The three satirical videos that comprise the campaign not only tickle the funny bone of viewers but also cajole them to realise their duty as responsible citizens.
Through the campaign, the English comedy channel poses a hard-hitting question, “Are you a Chooser or a Loser?”, urging viewers to understand the importance of their votes that can eventually be the difference between someone who makes their own decisions and one who is made to live with the choices made by others.
Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18, said, “India is a young country, with nearly 15 million voters newly eligible for the general elections that kick off on April 11. Being a responsible brand that appeals and resonates with the country’s youth as well as other age-groups, Comedy Central adopted an approach that’s synonymous with its spirit to evangelise the importance of each vote. Driving the message through cleverly curated videos with a comic narrative yet an underlining powerful call to action, we hope to influence every citizen to go out and exercise their right to vote.”