Infusing a fresh perspective on family ties and sacrifice, Colors Bangla will bring the story of the unbreakable bond between two sisters through its new show ‘Kanak Kakan’. Scheduled to launch on the Bengali New Year, the show celebrates the struggle of two sisters and how they stand by each other against all adversities. The show produced by Snehasish Chakroborty will go on air from April 15, every Monday to Saturday at 8 pm.
The sisters, Kanak and Kakan, are connected by a deep bond, especially after the passing away of their parents. Kanak, the younger sister, is a sprinter and Kakan is a very good dancer. Though Kakan has lungs problem, yet she teaches in dancing schools as well as participates in functions to make ends meet. She tries her best to fulfil her father’s desire to see her younger sister become a successful sprinter. The story sees the comeback of actress Shweta Bhattacharya as Kakan and Srabani Bhunia plays the role of Kanak.
Rahul Chakravarti, Business Head, Colors Bangla and Odia said, “We strive to provide our viewers with fresh, innovative content. The story of Kanak and Kakan is an engaging story and their courage and determination to fight against the most difficult situations will inspire everyone. Having lost their parents early in life, both sisters stand by and support each other in everything they do. The gripping narratives and compelling storytelling are sure to make this show an inherent part of their daily lives.”
Commenting on the launch of the show, Snehasish Chakraborty, Blues Production, said, “The show orbits around the story of two sisters and how they emerge from even the most difficult situations. The writing for this show is extremely strong in terms of characterisation and the engaging screenplay should leave audiences hooked till the end of every episode. Every bit of our experience has been enriching and we are confident that our audience enjoy our narrative through the eyes of our protagonists. We hope Kanak Kakan will be a stepping stone to a long-standing partnership with Colors Bangla.”
Along with Shweta Bhattacharya, Srabani Bhunia, Kanak Kakan will feature artists Chaitali Chakroborty, Dipankar De, Apurva, Suvonkar and others.
The channel extends its reach with a continuous marketing push through a 360-degree promotional campaign that involves a combination of innovative social media and traditional media elements like outdoor, print, cross channel and BTL activities.