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AVDS strengthens senior management team, hires Anil Kumar as CEO

Rupin Jayal of Beneffect Consulting joined the AVDS board last year. Earlier this year, the company elevated Deanne Fernandes as Associate Creative Director

(L-R) Anil Kumar, Rupin Jayal and Deanne Fernandes

AVDS, the full-service creative transformation and engagement company, has restructured its senior management with an aim to compete aggressively in the big league. Anil Kumar has taken over the role of Chief Executive Officer (CEO).

Rupin Jayal of Beneffect Consulting joined the AVDS board in late 2018. Earlier this year, AVDS had also announced the elevation of Deanne Fernandes as Associate Creative Director.

Arun Verma

Arun Verma, Founder and Creative Maven, AVDS, said, “AVDS turned 15 last November. And now, as we get set for the big leap in a new avatar, it just makes sense in every way for the best in the industry to take over the reins of what we’ve passionately created – one of India’s finest creative thinking companies, and one of the best creative places to work for. I am extremely thrilled about being able to concentrate more on our core – our creative product. Also, I am super excited about having Anil lead from the front. His business intelligence and marketing skills will give us the impetus to better impact the growth of our clients. And Rupin’s acute understanding of consumers and the vast sources of insights will elevate us to a unique position where the brands we touch will, without a doubt, become successful businesses.”   

Commenting on his joining AVDS, Kumar said, “Having spent nearly three decades in marketing, consulting and digital media, it feels a bit like homecoming – back to your first love – advertising, and pure-play, idea-centric thinking. There could not have been a better opportunity for me than working closely with team AVDS whose work I have observed and admired for the last 15 years. I look forward to leading this team of young, yet inspired dreamers.” 

Kumar is a marketing professional with over 25 years of experience with advertising agencies such as FCB, Grey, TBWA, Contract and Lintas. More recently, he was EVP and Branch Head, Delhi, of Dentsu Webchutney. He had a five-year stint as Executive Director, Marketing and Sales with Millennium Spire, a Singapore-based FDI.

Jayal said, “AVDS has brought innovation in ideation and excellence in execution when working with our clients. This includes a wide range of categories from liquor, mobile phones, HR media, and internet services, to the world’s largest philanthropic organisation. Anil taking a leadership role in AVDS will augment its already strong credentials, especially in digital strategy and engagement.”  

Jayal has over 30 years of experience in advertising and brand strategy and planning with Contract, Lintas, Everest, Rediffusion, Dentsu, Young & Rubicam, JWT and was a co-founder of M&C Saatchi. Beneffect Consulting is a brand strategy and visioning consultancy headed by him.

AVDS delivers advertising, B2B communication, branding and visual identity design, employer branding, art, product design, graphic design, packaging design, content, app and web design, furniture and lighting design, artefacts and décor, audio-visuals, motion graphics, environmental graphics, installations and experiences.


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