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Alchemist Marketing Solutions elevates Shakun Singh and Prabhu Tony as Managing Partners

Singh, along with her responsibility as Chief Product Officer, will lead the head office in Mumbai. Tony is heading the Delhi office along with being the COO of ‘Alchemist Live’. Curte Carrie Miranda also joins Alchemist as New Business Head, Mumbai

(L-R) Shakun Singh Prabhu Tony and Curte Carrie Miranda

Alchemist Marketing and Talent Solutions has announced the elevation of Shakun Singh and Prabhu Tony as Managing Partners as it enters its 10th year. Both joined the company at a nascent stage in their careers.

Formerly Chief Product Officer, Singh is stepping into the role of a Managing Partner with an added responsibility of leading Alchemist’s head office in Mumbai and will look after all non-real-estate accounts in Mumbai. Singh comes with 10 years of experience in media and advertising and has worked on brands like Max Life Insurance, Castrol, Sterling & Cooper & Coca-Cola, to name a few.

Tony, who is currently heading the Delhi office along with being the COO of their Live Entertainment vertical ‘Alchemist Live’, has also been promoted to the role of a Managing Partner. He brings with him a diverse experience across various media platforms, events and brand solutions and has worked on brands such as American Express, M3M, Tata Docomo, Hyundai, Kotak Mahindra and P&G.

Manish Porwal

Manish Porwal, Managing Director at Alchemist, said, “Alchemist is entering a very interesting phase and we feel ecstatic about our homegrown Alchemists stepping into roles of higher responsibility. Shakun and Prabhu have spent most part of their working years here and have evolved from talented individuals to bankable leaders, over the years. They have always demonstrated ownership and moved the company forward with their distinct skill-sets and leadership capabilities; which has now culminated into a partnership; this spirit is exactly what is representative of Alchemist’s culture. We have a lot to look forward to this year as we chase aggressive growth and with the two of them heading our respective branches, we’re certain that our goals will be achieved.”

Tony said, “At Alchemist, we are always aiming to create value for our clients. We are in a very exciting phase with more and more clients looking at an agency like us who are perpetually creating a significant impact on their businesses. I am extremely thrilled at taking on this role and leading the growth mandate for the organisation. I also look forward to augment the intrapreneurial DNA that makes us Alchemists and create more champions from among us.”

Singh said, “It’s promising times ahead at Alchemist as we mature in our practice of collaboration, co-creation and value generation for our clients and people. Thought leadership and marketing innovations are the need of the vibrant new-age business and we at Alchemist always strive to create a balance. I’m thrilled to be taking up this mantle to unravel new growth opportunities and redefine the way we chase quality and progress for us and also for our clients.”

Curte Carrie Miranda also joins Alchemist as New Business Head, Mumbai. Miranda is a 360-degree Media Solutions Specialist with over 19 years of experience across various media platforms concerning special projects, advertising revenue and marketing, media partnerships, AFP executions, event management, branded content solutions, creative solutions with extensive exposure across television.

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