ADK-Fortune India has won a Gold which is also the only award won by any Indian agency at 2019 New York Festivals AME Awards for Advertising and Marketing Effectiveness. The agency won the award in healthcare category for its campaign #ShutThePhoneUp done for Manforce Condoms.
The campaign provided thought leadership for the brand through an initiative to inform and alarm people about the perils of filming their intimate moments. Suddenly safe sex had a new definition, with 50 million+ views on social platforms, it became the biggest viral video of the year with extensive media coverage by over 50 online and offline publications and a 255% rise in the over-all YouTube subscriber base of the brand.
Overall, this yearâ€™s award-winning entries successfully demonstrated ground-breaking solutions to challenging marketing problems with measurable results that placed brands front and center while increasing market share.
With an impressive 20% increase in entries this year AMEâ€™s Grand Jury honoured innovative and effective campaigns from 25 countries around the globe. For 2019 AME awarded: the AME Best of Show (Grand Award), 1 AME Green Award, 3 Regional Platinum Awards, 22 Gold AMEAwards, 21 Silver AME Awards and 31 Bronze AME Awards. For a complete list of all of 2019â€™s award-winning entries, please visit HERE.