AajTak.in tops across digital platforms in the Hindi news genre

Aaj Tak, India’s most watched, trusted and awarded news brand, has set another benchmark for competitors by topping all digital platforms in the Hindi news genre in February, 2019.

Aajtak.in stands at the numero uno position across all digital platforms in the hindi news genre i.e. website, WAP, APP, YouTube, Facebook, Twitter and Instagram . The iconic news brand has yet again proved to be a true testament of leadership and legacy by being the preferred choice for the New-Gen.

According to data released by ComScore recently for the month of feb’19, AajTak.in stands tall at no.1 position across platforms with 3.52 million monthly unique visitor on desktop, 36.86 million unique visitor on mobile and 8.1 million monthly unique active app users on app.

On YouTube Live TV it has garnered 104 million video views with 747 million watch minute and 21.5 million video views on desktop and 18.6 million video views on mobile site in Feb ’19.

It has also created history by being the most loved news brand across Social platforms.

1. Aaj Tak is World no.1 news brand on YouTube with a subscriber base of 16.63 million (SocialBlade),

2. Aaj Tak is India’s no.1 media page on facebook with 21.9 million likes (CrowdTangle),

3. Aaj Tak is India’s no.1 Hindi news Twitter handle with 7.88 million followers (CrowdTangle)

4. Aaj Tak is India’s no.1 media page on Instagram with 1.75 million followers as on 30^th March 2019 (CrowdTangle).

Kalli Purie

Kalli Purie, Vice-Chairperson, India Today Group, said, “We’re delighted that Aaj tak, 'Sabse Tez’ is consistently the no1 choice in digital news, and now has raised the bar decisively by being no.1 across all digital platforms. Maintaining the pole position cutting across platforms is a testimony to the unshakeable loyalty built with the audiences. We thank the digital millennials for instantly connecting with Aaj Tak. The promise of credibility stands apart across sites, across platforms and across social media”

Media contact:

Mansi Arora

mansi.arora@adfactorspr.com

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