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Zomato appoints Lodestar UM as media AOR

The agency will manage the integrated media mandate for the food delivery platform, including strategy, planning and buying

Lodestar UM, part of the IPG Mediabrands network, has won the media mandate of global online restaurant reviews and food delivery platform, Zomato, following a competitive pitch.

Lodestar UM will manage the integrated media mandate for Zomato, including strategy, planning and buying. The account will be handled from the Gurugram office led by Hema Malik, COO, Lodestar UM.

Commenting on the appointment, Sandeep Anand, CMO Online Ordering, Zomato, said, “We are delighted to partner with Lodestar UM and look forward to working with them as we continue to build more experiences around food for our users. We are confident that Lodestar UM’s bold and innovative thinking and deep consumer insight will help us deliver our brand message and drive our business forward.”

Talking about the win, Malik said, “I am really excited and my personal love for food also makes this victory uniquely special. Zomato is a dynamic consumer-centric brand that thrives on agility and innovation. We integrated this thinking in our strategy for the brand. I am delighted that Zomato has chosen to partner with us in their brand journey.”

 Founded in 2008, Zomato is a restaurant reviews, restaurant discovery, food delivery and dining out transactions platform providing in-depth information for over 1.4 million restaurants across 24 countries and serves more than 65 million users every month.


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