WYP Brand Solutions strengthens creative muscle with five hires

What’s Your Problem has announced five new appointments in its creative team. The integrated agency led by Amit Akali, Praful Akali and Tejas Mehta, has roped in Dipti Rode, Tanuj Khanna, Prakhar Deogirikar, Sushil Chintak and Yash Bendkhale at Creative Director and Associate Creative Director levels. All five will report to Ruchita Zambre, who recently was promoted as Senior Creative Director.

Amit Akali

Amit Akali, Creative Head and Managing Partner, said, “Our reason for existence is solving marketing problems across mediums – to be what’s probably India’s first truly integrated agency, which is why we spent the last three years building digital, social and retail capabilities.  We knew that if we married strategy, creativity and technology, we would be the only team a client needs. That’s the reason why we are structured differently – we have one team, which mixes people from all disciplines. With mainline people learning digital and digital people learning mainline from their teammates, all of them together creating truly integrated work. This has resulted in the big integrated AORs we’ve won. For which we’ve pumped up our teams with senior creative talent which is capable of executing across mediums. Under the leadership of Ruchita Zambre, who’s recently been promoted to Senior Creative Director and is part of our core management team, I think all of them will take us to the next level in our journey.”

Rode joins as a Creative Director who earlier was with Publicis Worldwide. She has over 11 years of art in mainline advertising. She brings on board a sea of experience in beauty, fashion, FMCG, retail and a whole lot of other categories.

Chintak joins as a Creative Director from Ogilvy Mumbai. His work has won appreciation at award shows like Effies, WARC, Cannes Lions, FAB, and Goafest.

Bendkhale joins the team as a Creative Director. He was previously working for Onads Communications, and has nine years of work experience.

Khanna, who has joined the team as an Associate Creative Director, has a nine-year work experience in mainline advertising, and prior to this was working with Leo Burnett. Khanna has worked for brands in the FMCG, insurance, fashion, beauty categories and also has experience in the broadcasting and television sector.   

Deogirikar joins as an Associate Creative Director, who has earlier worked with DDB Mudra. Deogirikar, who started his career in a digital agency and spent around nine years in mainline advertising, believes the boundaries between digital and mainline are blurring and that solutions to marketing problems don't lie in any particular medium.

Zambre said, “I am more than thrilled to welcome all the young talent. WYP is a tight-knit place that gives every team member the opportunity to make the most of their talent. With each new talent coming with more than nine years of experience in handling a gamut of brands, we look forward to their expertise amping up our creative leadership. And fun at work too."

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