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Warc Media 100: India ranks No. 7, Mindshare Mumbai at No. 9 among world’s most awarded agencies

Mediacom Mumbai ranked No. 23 while Red Fuse Communications Mumbai stood 42nd among top-50 media agency offices across the world

With Mindshare Mumbai faring at No. 9 in the world’s most awarded agency list of Warc Media 100, India has ranked No. 7. Mediacom Mumbai ranked No. 23 while Red Fuse Communications Mumbai stood 42nd among top-50 media agency offices across the world

Warc Media 100 (successor to the Gunn Media 100), an independent annual ranking of the world's most awarded campaigns and companies for creativity and innovation in media.

Among the world's top 100 campaigns for media excellence, Mindshare Mumbai’s Nayi Soch campaign for Star Plus ranked at No. 13. Pocket Dentist campaign for Colgate by Red Fuse Communications Mumbai was at No. 25. Other two Indian campaigns in top 100 were ‘India's Newest Status Symbol’ for Harpic by Initiative Gurgaon at No. 65 and Whisper’s ‘#WingsToFly’ by Mediacom Mumbai at No. 89.

Gillette deodorant campaign 'I Don't Roll On Shabbos' by MediaCom Connections Tel Aviv is the most awarded campaign of 2018. Using a multimedia approach, biblical texts and a battle of synagogues to appeal to the Orthodox Jewish community in Israel, Gillette's share in the Orthodox sector grew from 3% to 15% and brand awareness from 15% to 55%.

The success of Gillette's top-ranked campaign contributed to MediaCom Connections Tel Aviv entering the top 50 agencies table for the first time. Straight in at #1, the agency was responsible for award-winning work on Gillette, Pantene, Always and Fairy in Israel, with wins at multiple shows.

MediaCom retained its position at the top of the media networks ranking, with its agencies having a stronghold in the top ten. A total of 16 MediaCom campaigns ranked in the top 100, including three in the top ten.

Commenting on their global success, Stephen Allan, Worldwide Chairman and CEO, MediaCom said, "To be named the number one media network in the Warc Media 100 ranking for the second year running is incredible. And having the number one campaign from the number one agency in the same report is truly the icing on the cake. Key to our network's success is our passionate and dedicated people working hand-in-hand with our courageous clients. With eight of our agencies recognised in the top 50, this passion really makes the difference; it means so much to all of our 8,000 MediaCommers across the globe."

PHD Worldwide remains in second place, with the gap narrowing to just six points between the top two media networks. Ten of PHD's campaigns are ranked in the top 100 and five agencies ranked in the top 50. Mindshare Worldwide move up one place to third. IPG Mediabrands enters the top networks table for the first time, as does the newly created VMLY&Y&R.

The top three positions in the holding company ranking remain unchanged on last year, with WPP taking the top spot, significantly ahead of Omnicom in second and Interpublic Group in third.

Mark Read, CEO of WPP, said, "We're delighted to have topped both the Warc Effective 100 and now the Warc Media 100 rankings. As a creative transformation company our mission is to build better futures for our clients, by delivering tangible business results and preparing organisations for the future. These awards are a great endorsement of our ability to do that, and testament to our talented people worldwide."

Gillette jumps from #9 to #1 in this year's top brands for media excellence, with two campaigns in the top ten - alongside its #1 campaign, 'Baby Face' is in at #8. Gillette and McDonald's are the only two brands to retain top-ten ranks this year.

Tourism Australia is in at #2 with two top 100 campaigns. McDonald's ranks #3, also with two campaigns in the top 100 in addition to multiple campaigns in the wider ranking.

Last year's first and second ranked advertisers have switched places this year with less than two points between them. Procter & Gamble tops the table with work for five brands in the top 100 and ten brands in total across the full ranking. Unilever follows in second place with work on four brands in the top 100 and smaller wins for 18 further brands in the full ranking.

There are three new entrants to the top ten advertisers list, 21st Century Fox at #4, Tourism Australia at #8 and AT&T at #9. Volkswagen group made the biggest climb up the ranking from 29th last year to 5th this year with work from Audi, Skoda and Volkswagen contributing points.

The top three countries remain unchanged on the previous two years with the USA topping the chart followed by UK and Australia. Three new entrants to the top 50 are New Zealand (#8), Israel (#9) and Mexico (#10).

The top campaigns and companies in the Warc Media 100 are:

The world's top 10 campaigns for media excellence

Rank

Campaign title

Brand

Agency

Points

1

I Don't Roll On Shabbos

Gillette

MediaCom Connections Tel Aviv

126.7

2

Data vs Car

VIA Rail

Touché! Montreal

91.3

3

The Awesome Is Here

Cerveza Victoria

MediaCom Mexico City

83.6

4

Oops

O2

Havas Media London

71.5

5

Beer Bottle Sand

DB Export

PHD Auckland

70.6

6

The Wentworth Rat

Foxtel

Mindshare Sydney

70.2

7

The App That Made Milk Cartons Sing!

Québec Milk Producers

Touché! Montreal

66.5

8

BabyFace

Gillette

MediaCom Connections Tel Aviv / Grey Tel Aviv

61.7

9

Dundee - The Son Of A Legend Returns Home

Tourism Australia

UM New York / UM Sydney

61.0

10

Aussie News Today

Tourism Australia

UM Sydney

59.2

The world's top 10 agencies for media excellence

Rank

Agency

Location

Points

1

MediaCom Connections

Tel Aviv, Israel

201.7

2

Touché!

Montreal, Canada

194.0

3

Mindshare

Shanghai, China

186.0

4

UM

Sydney, Australia

182.7

5

MediaCom

London, UK

150.40

6

MediaCom

Mexico City, Mexico

140.8

7

Havas Media

London, UK

136.9

8

PHD

Auckland, New Zealand

112.4

9

Mindshare

Mumbai, India

104.4

10

UM

New York, USA

104.1

The world's top 10 best networks for media excellence

Rank

Network

Points

1

MediaCom

905.6

2

PHD Worldwide

899.3

3

Mindshare Worldwide

705.8

4

IPG Mediabrands

685.1

5

OMD Worldwide

377.9

6

Havas Media Group

332.3

7

VMLY&R

210.6

8

BBDO Worldwide

180.6

9

Dentsu Aegis Network

174.9

10

Wavemaker

155.4

The world's top 10 holding companies for media excellence

Rank

Holding company

Points

1

WPP

2472.5

2

Omnicom Group

1774.3

3

Interpublic Group

1018.6

4

Havas Group

408.4

5

Publicis Groupe

314.5

6

Dentsu

190.1

7

Hakuhodo DY Group

31.6

8

Accenture

10.0

9

Chime

7.4

10

The&Partnership

5.1

The world's top 10 brands for media excellence

Rank

Brand

Product Category

Points

1

Gillette

Toiletries & Cosmetics

191.7

2

Tourism Australia

Transport & Tourism

120.3

3

McDonald's

Retail

104.7

4

Cerveza Victoria

Alcoholic Drinks

91.6

5

VIA Rail

Transport & Tourism

91.3

6

Foxtel

Media & Publishing

88.8

7

KFC

Retail

87.4

8

Uniqlo

Retail

86.1

9

Québec Milk Producers

Soft Drinks

74.5

10

O2

Telecoms & Utilities

71.5

The world's top 10 advertisers for media excellence

Rank

Advertiser

Location

Points

1

Procter & Gamble

USA

365.4

2

Unilever

Netherlands/UK

364.1

3

Anheuser-Busch InBev

Belgium

225.0

4

21st Century Fox

USA

150.6

5

Volkswagen Group

Germany

142.2

6

Mars

USA

136.8

7

GlaxoSmithKline

UK

132.2

8

Tourism Australia

Australia

120.3

9

AT&T

USA

119.5

10

PepsiCo

USA

116.0

The world's top 10 countries for media excellence

Rank

Country

Points

1

USA

1288.6

2

UK

816.8

3

Australia

518.1

4

Brazil

403.9

5

Canada

386.9

6

China

349.4

7

India

338.4

8

New Zealand

257.4

9

Israel

237.1

10

Mexico

231.0

Summing up this year's Media 100, David Tiltman, Head of Content, Warc, said, "Creativity and innovation in media placement is becoming increasingly important to brands looking to reach consumers in the 'attention economy'. There are multiple examples in the Warc Media 100 of brands and their agencies finding unusual and unconventional channels that help them to cut through, to surprise, and to grab attention."

The Warc Media 100, is built on a rigorous methodology, which is applied consistently across all competitions tracked. This year, for the first time, the list of competitions included in the ranking is made known to provide transparency and proof of impartiality. Based on a worldwide survey and consultation with the industry, the awards selected to be included in the Warc Media 100 are:

Global: Adweek Media Plan of the Year, Cannes Lions (media categories), D&AD (media categories), Festival of Media (multiple shows), I-COM Data Creativity Awards, Internationalist Awards, M&M Awards, MMA Smarties (multiple shows), WARC Media Awards, World Media Awards.

Regional: Dubai Lynx (media categories), El Ojo de Iberoamerica (media categories), El Sol (media categories), Eurobest (media categories), IAB Mixx Awards Europe, Loeries (media categories), Spikes Asia (media categories), Tangrams.

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