The Small Big Idea, a full servicing digital agency, has won the social media mandate for ETC, the Bollywood trade channel. According to the mandate, the agency will focus on delivering a brand new look to ETC’s social media. Additionally, it will tap the youth and create content strategies that are highly engaging and relatable to the audience.
Manish Solanki, COO, The Small Big Idea, said, “Having worked in the entertainment category, we understand the place Bollywood music holds in the rapidly growing entertainment industry. With ETC, we have a dual task marked out: to promote the channel’s brisk and interesting content through digital endeavours, and to connect the Indian viewer to its youthful and entertaining programming.”
For years, ETC has been catering to viewers, distributors, producers, exhibitors, actors, music companies as a one-stop shop for all the happenings in the Bollywood fraternity.