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The Small Big Idea bags social media mandate for Zing

The agency will render a novel look to Zing’s social media. It’ll look after the creation of social media strategies, deliver relatable content for the audience and create a strong digital community

The Small Big Idea has won the social media mandate for Zing. As per the mandate, the agency will be involved in rendering a newfangled look to Zing’s social media.

Further, it’ll look after the creation of social media strategies, deliver relatable content for the audience and create a strong digital community. The agency will focus on curating content for the shows ‘Aye Zindagi’ and ‘Pyaar Tune Kya Kiya’.

Harikrishnan Pillai

Harikrishnan Pillai, Co-founder of TheSmallBigIdea, said, “Youth channels and anything digital is music to a marketer’s ear. It’s an interesting challenge as one tries to keep the audience engaged on both the screens. We are excited as we will now work closely with the team at Zing to create equally engaging content socially as they do on TV.”

TheSmallBigIdea (TSBI) is a full servicing digital agency that curates insight-driven content strategy with its proprietary tool advanced content analytics (ACE). TSBI provides content, media, video and analytics solutions.

Zing provides complete entertainment with local shows, Bollywood entertainment, insights, movies, music, drama, reality shows and more.

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