US-based Strider Sports International Inc., a brand that manufactures and markets a range of quality, safe and durable balance bikes, has awarded its strategic public relations and digital media mandate to Mavcomm Consulting, an integrated communications consulting firm.
Ryan McFarland, CEO, Strider Sports International Inc., said, “As we enter the Indian marketplace, we’re excited to have a communications partner who will help welcome Indian families into the Strider community and keep us connected with our new enthusiasts. Mavcomm Consulting’s knowledge of the Indian marketplace and experience working with top-quality brands makes them a great partner. Strider Balance Bikes are already helping kids in 47 countries learn to ride bicycles. At international Strider Cup races, toddlers as young as one and two get to show off their new skills. Mavcomm’s integrated communications approach and common narrative between PR and social media will help us reach aspiring Strider racers in India. We are confident Mavcomm has the expertise to meaningfully introduce Strider to our customers, potential dealers and, other key stakeholders.”
Pranjal Dutta, CEO, Mavcomm Consulting Pvt. Ltd., said, “While there’s a plethora of bicycles and tricycles available for kids to learn bike-riding, the industry as a whole has not seen any product innovations, especially in India. Strider Balance Bikes has proven to be a game-changer in this respect. The level of research and care that goes into designing and crafting the Strider Balance Bikes models is truly commendable and we see a great potential for their products in India. We are excited to take their story to customers and look forward to working closely with the Strider team as they foray into the Indian market.”
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