Star India launches fifth regional sports channel Star Sport1 Bangla

Expanding its regional presence, Star India has launched a dedicated sports channel in the Bengali market. The launch of Star Sports1 Bangla (SS1 Bangla) is in line with Star Sports’ commitment to foster a multi-sports culture in the country.

This will be the fifth dedicated sports channel offered by the network. Earlier, the network had launched dedicated sports channels in Hindi, Tamil, Telugu and Kannada. SS1 Bangla will be available for Rs 19, in accordance with TRAI’s new tariff order.

Star Sports1 Bangla aims to bring fans across West Bengal closer to their favourite sports and heroes. The channel has a rich calendar of sports – starting with the Vivo IPL 2019, ICC Cricket World Cup, Vivo Pro Kabaddi Season 7 and the Hero ISL. The channel will offer curated Bengali content localised to various franchises like Kolkata Knight Riders, Bengal Warriors, ATK, East Bengal and Mohun Bagan.

A Star India spokesperson said, “West Bengal is a unique market with high affinity to language content and very distinctive viewing habits. Nuances of the game and local flavour add to a fan’s viewing experience and build a local affinity for sports in the region. With the Vivo IPL, followed by the ICC World Cup this year, it is indeed a ‘Summer of Cricket’ on Star Sports, and with Star Sports 1 Bangla, we have taken one more step towards treating fans to a customised and acquainted exposure.”

At the launch of the channel, the network had hosted a panel discussion on the topic of regional sports channels in India. The panel comprised sporting stalwarts such as Sourav Ganguly (former Indian cricketer and captain of the Indian National team and President of the Cricket Association of Bengal), Jhulan Goswami (all-round cricketer and former captain of Indian National Women's cricket team), Mehuli Ghosh (national-level shooter), Pronay Halder (footballer) and Joydeep Karmakar (shooter).

Speaking about the launch of a dedicated Bangla channel, the panellists said the platform will help sports reach out to people in faraway places and to people who don’t understand English or Hindi.

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