To connect with today’s millennials and continue focus on innovation and superior technology, Lloyd, part of Havells India Limited, has roped in Ranveer Singh and Deepika Padukone as brand ambassadors. As part of the association, both Singh and Padukone would endorse Lloyd’s range of consumer durables.
Singh and Padukone are together seen as a couple who represents the ideology of today’s youth and have strong individual imprints on young consumers, aka millennials. Lloyd is all about new ideas, risk-taking, innovation and breaking the status quo and the new brand ambassadors too signify the same. The introduction of the new brand ambassadors signifies complete transition of the ‘Lloyd’ brand into Havells family.
Shashi Arora, CEO, Lloyd, said, “Both Ranveer and Deepika are an inspiration to Indian millennials and portray a blend of talent, class and popularity that complements with Lloyd’s legacy and brand ethos. We are confident that this association will enable us explore new avenues for our continued growth and success and further strengthen our positioning in the consumer durable segment. We welcome both Ranveer and Deepika to the Lloyd’s family.”
This is the first time these two celebrities, now a couple, are coming together to endorse the same brand.