Publicis Sapient named a Leader among global digital business transformation accelerators

Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced that it has been named a Leader in The Forrester Wave™: Global Digital Business Transformation Accelerators, Q1 2019. Publicis Sapient was among 15 companies that Forrester included in its evaluation.

According to Forrester: "Publicis Sapient excels at designing great digital experiences and rates highly for its ability to bring accelerator assets and tools to clients alongside its proven digital design and execution."

The report helps CIOs select the right vendor for their needs: "Executives the world over now embrace the importance of some kind of digital transformation. But few CEOs understand what's required to truly evolve their company into an effective digital business. Many of these efforts target areas where digital delivers short-term gains in customer experience and operational efficiency. But, when these pockets of innovation are not tied to broader business strategy and true market understanding, transformation stalls.

"Now, more than ever, speed of design and execution are vital to success; having the right services partners to shape strategy, design experiences, and fill in gaps in skill sets will accelerate your firm on its journey. Spanning a select set of global consultancies, technology integrators, and digital agencies, these companies blend strategy and execution chops and couple them with the soft skills for inspiring leadership and training teams. CIOs and digital executives should look for providers that: have the capabilities to design business for change … can seamlessly integrate emerging technologies to design new experiences, … bring tools to reduce the time-to-business-impact from years to months."

Sarah Adam-Gedge, Managing Director, Publicis Sapient Australia, said, “To be recognised as a Leader in The Forrester Wave™: Global Digital Business Transformation Accelerators, is a fabulous achievement for us as Forrester is a true barometer of the strength of our industry. As a digital business transformation leader, Publicis Sapient Australia supports its clients move between ‘now and next’, as they face an unprecedented environment of rapidly changing consumer preferences, increasing expectations around regulation, and massive technology possibilities. To help our clients transform and thrive, we also need to continually transform our own business and recognition such as this serves to inspire our team and push us even further.”

Nigel Vaz, CEO, Publicis Sapient, said, "We are honoured to be recognised as a Leader in this space and believe that it is a proof point of the success of our unique approach to helping clients on their constantly evolving digital transformation journeys." 

 "The integration of our capabilities across strategy and consulting, experience and engineering, along with creative problem-solving, provides us with a unique view of both the company and the customer to enable end-to-end transformation," Vaz added.

The report, authored by Nigel Fenwick, Vice-President and Principal Analyst at Forrester, stated, "Publicis Sapient is an especially strong partner where the transformation emphasis is on creating world-class digital customer and employee experiences." 

Earlier, the report noted, "Publicis Sapient brings world-class digital experience design capabilities as a core element of its transformation delivery model, and because it agrees to outcome-based contracts, they are often vested in their clients' success."

Forrester evaluated each of the 15 vendors against 24 criteria, which were separated into three broader categories: Current Offering, Strategy and Market Presence.

To view the full report, visit publicissapient.com.

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