The Publicis Groupe has rechristened Saatchi & Saatchi Focus, a knowledge-based communication agency to Publicis Health and Publicis Business.
Publicis Health will support the health and wellness verticals for the agency and would function from Mumbai and Bangalore offices. It currently services an array of clients including Novartis, Sanofi, Abbott, Wockhardt, Clinton Foundation among others.
Meanwhile, Publicis Business will cater to the B2B, IT and talent space and would operate from Bangalore office. It manages clients such as Bosch, AIS, ICICI Bank, Coats, ThyssenKrupp, Sonata Software, Infosys among others.
Speaking on the development, Srija Chatterjee, Managing Director, Publicis Worldwide India, said, “This initiative is an indication of our focus on being seen as an integrated solutions provider offering full-service capabilities under one roof. In keeping with the Power of One philosophy, the new entities will work seamlessly across our offices and assist in enhancing brand advocacy and growth of our Healthcare and B2B clients in India.”
Saatchi & Saatchi Focus has been around for over two decades catering to the communication requirements of B2B clients who understood their business processes and were able to provide sales support. It later branched out into talent branding and healthcare verticals. The agency works with several IT, engineering and pharma and healthcare majors across the country and overseas.
Publicis Health is one of the four critical pillars as part of the Groupe’s core global strategy. Its goal is to create attitude-changing dialogues around health & wellness. Publicis Business works across Publicis Groupe clients to offer specialised solutions that are category-leading in the marketplace.