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On Purpose makes senior hires, reinforces team

Hires Meera Krishnan as Consulting Partner, Diksha Sethi as Head of Strategy and Neha Mathrani as Content lead

On Purpose, a creative communications consultancy, has made three senior hires --  strengthening its team and offering for clients in strategic media counsel, crisis communications, digital media, capacity-building and content solutions.

Meera Krishnan joins as Consulting Partner with over 25 years of experience in both in-house and agency roles, including serving as communications lead at some of the telecom brands operating in India. Having started her career in advertising, Krishnan has been the CEO of a leading PR agency and has a track record in advising C-suites on how to position and drive big picture narratives with media across corporate, business, technology and environment.

At On Purpose, Krishnan will be partnering with Founder and Managing Partner, Girish Balachandran, in providing strategic counsel to clients, building a management team and winning new business.

Diksha Sethi returns to On Purpose as Head of Strategy after a short sabbatical. She specialises in training social media response teams and delivering capacity-building workshops for private companies and government organisations, most recently for the Government of Assam and National AIDS Control Organisation. Sethi started her career as a radio presenter for India’s first ‘Just-For-Women’ radio station and has previously worked with agencies such as Genesis BCW and Avian We and been part of teams delivering campaigns for clients such as Philips, AB-Inbev, Qualcomm, Ford Motors and IndiGo airlines. A certified trainer from the World HR Board, Sethi also leads social media workshops for Times Professional Learning. At On Purpose, Sethi will help build its core offering for clients in campaigns and content planning, social media and digital marketing.

Neha Mathrani has joined On Purpose as Content lead, to deliver creative writing and content strategies for its clients. Mathrani too, has worked with On Purpose last year in a freelance capacity and has now joined full time. In her last role at Yes Global Institute, Mathrani drove partnerships with key cultural institutions such as UNESCO, Juggernaut Books, Harper Collins, British Council and Google. Mathrani has completed her Masters in Creative and Cultural Industries from Queensland University of Technology, Brisbane, Australia, where she was recipient of the Executive Dean’s Merit Scholarship.

Balachandran said, “We’re excited about being able to attract such experienced talent from both within and outside the industry. Our hiring strategy is rooted in what we’re hearing from both brands and organisations working in social change and those wanting to articulate brand purpose authentically.”

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