Mirum has appointed Nagaraj Rao as the Director of Marketing Automation Practice.
Rao comes with more than 25 years of experience, of which 11 years were with IBM India, as the Retail Delivery and e-Commerce Practice Leader, where he was managing a large global delivery operation.
Rao said, âI am super-excited to join the Mirum family. Marketing automation is the future of digital communication. It enables a brand to reach out to customers with the right messaging, over the right channel and with the right context, generating huge ROI on digital investments. I believe every B2C brand will need to invest in a marketing automation platform over the next 12 to 18 months.â
Hareesh Tibrewala, Mirum India, Joint CEO, Mirum India, added, âDigital marketing requires creativity and technology to come togetherâ¦. to create a great consumer experience. Marketing automation enables this to happen. As a salesforce gold consulting partner, Mirum has a deep expertise in this area. With Nagaraj Rao coming on board, we will continue maintaining and further strengthening our leadership position in this segment.â
Mirum India is a digital agency with a pan-India footprint, offering 360-degree digital solutions to brands. Mirum globally operates in 20 countries, with more than 46 offices and 2500 digital professionals.