MakeMyTrip unveils new campaign to boost online hotel booking

MakeMyTrip Limited, the online travel company, has launched its new ad campaign with its brand ambassadors Ranveer Singh and Alia Bhatt, ahead of the summer travel season. The campaign aims to reach out to consumers with the clearly defined value proposition of online hotel booking on MakeMyTrip -- be it for leisure or business travel to ensure a convenient, hassle-free experience.

The ad campaign delivers clear message of reliability and perks of booking hotels online over all other means of travel booking.

Saujanya Shrivastava

Saujanya Shrivastava, Group Chief Marketing Officer, MakeMyTrip, said, “There is no one-size-fits-all when it comes to hotel choices for Indians -- whether you are traveling for business or are holidaying with family – your needs and peeves differ. As India’s one-stop-travel-shop we have incredible amount of insights on what elevates the hotel booking and stay experience for travellers. By focussing on consumer-conscious messaging, we are clearly laying out the compelling value proposition in booking hotels online with MakeMyTrip, which will nudge non-users as well as fence-sitters to switch to online booking through our latest campaign.”

The characters in the TVC have been brought to life by MagicCircle.

Hemant Misra

Hemant Misra, Managing Director, MagicCircle, said, “The tonality of the new campaign will be different from what we’ve been doing so far. The active humour that came as a result of the ‘one-upmanship play’ and was the hallmark of our campaigns till now will give way to ‘relationship enhancers’. The new campaign explores relationships and showcases the enhancement in relationship due to the MMT experience. Softer in approach, the campaign builds on the MMT personality and adds a touch of emotion without losing the fun.”

This 360-degree marketing campaign includes TVCs that will run for nine weeks across high-impact genres like general entertainment channels, HD channels, Hindi movies, Hindi and English news, cricket and regional channels. The campaign is live in English, Hindi, Telugu, Tamil languages and is also available on digital platforms like YouTube and Facebook.

The TVCs:

Hotels Best Suited for Family Trips:

Hotels Best Suited for Business Trips:

Credits:

Client: MakeMyTrip

Creative Agency: MagicCircle

Managing Director: Hemant Misra

Executive Creative Director: Dheeraj Renganath and Natwar Singh

Account Management: Kunal Sharma and Ana Iman

Production House: Corcoise Films

Director (film): Vishwesh Krishnamurthy

Producer: Bhavin Gajria

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