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iCubesWire wins digital mandate for Bajaj Capital

The agency will manage a 360-degree digital marcom and strategy for the brand, ranging from media spends, social media marketing, digital campaigns along with social listening and ORM

iCubesWire, the digital marketing solution and concept provider, has bagged the integrated digital mandate for financial service provider Bajaj Capital from its wholly owned subsidiary – Investors India Technologies Private Limited.

The agency will be responsible for managing a 360-degree digital marcom and strategy for the brand, ranging from media spends, social media marketing, digital campaigns along with social listening and ORM. The duties include conceptualising creative renditions and strengthening the SEO and SEM of the brand.

In addition to the list, integration of advanced technology will be a crucial part of the mandate. Delta, the unified digital suite, an in-house product of iCubesWire, will be an augmentation to the digital agenda.

Metesh Bhati, Head, Digital Transformation, Bajaj Capital, said, “At Bajaj Capital, our aim was to approach an ROI-driven agency that justifies the spends meticulously. Since iCubesWire’s core strength lies in imparting higher ROI, we chose it as our digital partner. We hope the ardent team of iCubesWire would be an equal partner in our ambition and will help us reach the loftiest measure of the targeted metric.”

Sahil Chopra

Commenting on the win, Sahil Chopra, Founder and CEO, iCubesWire, said, “We are vehement to on board Bajaj Capital as our esteemed client. With the promise of consistently walking an extra mile, our expert team delivers effective measurable ROI. Igniting the interest among the target audience and tracking conversions online is exactly the kind of marketing we are geared to deliver as an agency.”

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