Nivea, an international body care brand, recently launched a campaign conceptualised by FCB Interface for its new product Nivea Milk Delights facewash.
The film opens in a bedroom, where we see brand ambassador Taapsee Pannu waking up in the morning. She drowsily walks towards her bathroom and reaches for the new Nivea Milk Delights facewash. What follows are dramatic shots of her senses coming alive. We see water, milk and rosewater caressing her face and awakening her senses, one by one. She enjoys this moment to herself and the effect that the facewash has on her skin, which now looks healthy and supple.
Robby Mathew, Chief Creative Officer FCB Interface, said, âThe Nivea Milk Delights film was a delight to conceive and execute. Complementing the naturalness of the ingredients was the ânaturalâ shooting style. Going against the industry trend of using computer graphics, every single frame here was shot live. Even the complex ingredient scenes, using techniques seldom used before in Indian advertising. Just like the product, the film too serenades your senses.â
Neil George, Managing Director Nivea India, said, âThe Indian consumer is unique with a unique âneed stateâ and âskin typeâ. We were surprised to understand that there isnât a single product that addresses the basic need of âhealthy lookingâ skin, which is the very definition of ideal skin by the consumers. Nivea Milk Delights is a revolutionary approach towards the face cleansing category with a solution that addresses Indian skin requirements with the real goodness of milk and natural ingredients.â
He further adds, âChampioning our foray into the highly competitive face care segment is acclaimed Bollywood star Taapsee Pannu, who represents emerging India. She is confident, authentic and caring and these are the values that resonate perfectly with Nivea.â
Client: Nivea India
Creative Agency: FCB Interface
Creative Team: Robby Mathew, Rakesh Menon, Maithili Mullick
Account Management: Mitushi Verma, Cornell Rocha, Andrea DâSouza
Director (of the TVC): Ivo Wejgaard
DOP (of the TVC): Pascal Walder
Executive Producer: Ajay Wasu
Production House: Milestone Films