Keeping in mind the dearth of sports lifestyle news and the increasing demand for it from the fans, Digi Osmosis, the boutique entertainment and sports digital agency, has launched Sportswallah: India’s first Sports Lifestyle app.
Sportswallah is a lifestyle publication and is now a user friendly app.
The app aims at highlighting off-the-field sports activities as a part of mainstream sports news and gives a peek-a-boo into the lifestyle of sports stars from every field, be it a chess master or a cricket sensation. The app features a variety of sports from popular Indian sports such as cricket and football to international sports such as WWE, badminton, etc. It also takes you through a joyful ride of a variety of growing sporting formats such as adventure sports like mountain biking, bungee jumping to name a few. The stories, images and videos create a live experience for the readers to get a sneak peek into their favourite sport star’s lifestyle.
With just one flick and left swipe, one can now read about Virat Kohli’s secret diet to Ronaldo’s different hairdo to Tiger Woods’ costly mansion. Not just that, sharing it with your friends is just a matter of a click.
Sportswallah breaks away from just match statistics, match timelines and scoreboards and lets one experience sports in a way that one passionately reads about entertainment. For the first time, sports business and sponsorship stories are all being told in a picture-story format, making it entertaining and informative at the same time. One can now receive daily short motivation sports videos every morning and also gain inspiration in life from the inspiring video segment, speaking about sports stars and their struggle to make it to the top while not forgetting to highlight the hard work of para athletes for achieving success against all odds.
“We at Digi Osmosis aim to create relevant stories partnering with like-minded brands and build on our existing eight million sports enthusiast followers on social media,” said Manish Kumar, CEO and Co - Founder at Digi Osmosis.
“Our women audiences are one of our primary focus and in the months to follow, we aim to grow our women reader base which is already more than any other sports sites in the country,” said Kumar.
Catering to the need of viewers, the app has news in a short video format.
Sportswallah has come up with its own IP video series called Pathfinders that showcases the lives of the coaches of sports stars. On the occasion of Women’s Day, the app released a unique series on women sports stars titled ‘Pathbreakers.’