Dettol takes its Swachh India curriculum to 550,000 madrasas, to target six crore kids

Reckitt Benckiser has launched its Dettol Banega Swachh India (BSI) Handwash Digital Curriculum, in collaboration with the All India Imam Organisation. Through the course of its journey, the Dettol BSI Campaign has addressed the issue of sanitation and hygiene under five important pillars. These include making India open defecation-free, inculcating regular hand-washing practices, encouraging plantation drives to help clean the air we breathe, keeping our 10 yards clean and healthy, as key to our future and to a progressive nation.

As part of the campaign activations, Dettol BSI plans to expand its hygiene and sanitation curriculum to sensitise about six crore children in over 550,000 madrasas, over a period of five years, across multiple states. Efforts would be made to increase training and capacity building among teachers at madrasas to ensure effectiveness of the curriculum.

The campaign will help children build healthy habits, focusing on cleanliness, from early childhood. This will be done through videos and multiple activities and tools that will be both fun and engaging. The curriculum would focus on highlighting the importance of good hand-washing practice, its benefits in preventing the spread of diseases and improving the overall health of growing children.

The launch event was attended by  Dr Imam Umer Ahmed Ilyasi, Chief Imam of All India Imam Organisation, and saw the presence of other dignitaries such as Mufti Waliullah Qasmi, Mohatmim Madni Darul Uloom Deoband; Moulana Allama Kalbey Rushaid Rizvi, Shia Aalimeydin; Grand Mufti Asad Qasmi Al Alzmi Mohatmim, Jamia Islamia Anwarul Uloom; Moulana Merjul Hasan Nadvi Kandhlvi, Aalami Tablig E Jamat; Moulana Ashgar Ali Qasmi Shahi, Imam Haryana and Aali Janab Sirajuddin Qureshi, Chairman India Islamic Centre.

Expressing his views on the collaboration, Gaurav Jain, Senior Vice-President, Africa, the Middle East and South Asia (AMESA), RB Health India, said, “We are proud at the way Dettol BSI has created a deep impact on the hygiene and sanitation habits of people across India, by driving behaviour change in the last four years. Now in its fifth year, we are focusing on driving behaviour change through collective community efforts. Consequently, we will execute this campaign in a phased manner to sensitise about six crore children in over 550,000 madrasas in India, over a period of five years. I strongly believe that this effort would help boost the movement we have gathered to reach the desired goal of overall cleanliness and health.”

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