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DDB’s new visual identity captures its essence

The new mark celebrates DDB’s heritage and legacy. It doubles down on the values on which Doyle Dane and Bill Bernbach founded the agency – creativity and humanity. The evolved logo has been created internally by DDB’s North America design team

DDB has introduced a new visual identity that captures the essence of what it is as an agency and is an outward symbol of its thinking, its work and its people.

The new mark celebrates DDB’s heritage and legacy, reflects the contemporary thinking and work that it is known for.

Using the agency’s full name, Doyle Dane Bernbach, within the mark, was a deliberate decision. DDB is doubling down on the values on which Doyle Dane and Bill Bernbach founded the agency -- creativity and humanity. Bill Bernbach’s thinking, his ideas, and his words colour the agency’s presentations, halls and most importantly, the work that DDB produces.

Highlighting the creativity and interconnectivity of the worldwide DDB team, the evolved logo was created internally by the DDB North America design team.

Wendy Clark, CEO, DDB Worldwide, said, “Great brands have a foot in their past and a foot in the future. This visual identity perfectly captures our heritage and legacy, the contemporary thinking and work we’re known for now, and positions us for the future.” 

Ari Weiss, Chief Creative Officer, DDB North America, said, “Bernbach was the founder of the creative revolution and this mark puts creativity right back at the centre of our organisation. As many other global networks are doubling down on technology and efficiency we wanted to double down on humanity and creativity.”

Barry Quinn, Chief Design Officer, DDB North America, said, “Our new visual identity is contemporary and strategically designed for today’s needs. But it purposely retains a strong link to our visual history. It’s much more than a symbol; it’s a canvas for the creativity of the network. We can’t wait to see how that evolves over time.”

DDB Worldwide (www.ddb.com) is a leading global advertising and marketing network. Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 100 countries with its flagship office in New York, NY.

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