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DCMN India wins media duties for FanFight

The agency will manage the media duties across multiple channels for the sports start-up. The account will be serviced from the agency’s Gurgaon office

DCMN India, a growth marketing partner to digital-first brands, has bagged the media duties for FanFight, the fantasy sports start-up.

The mandate involves managing the media duties across multiple channels for FanFight and establishing it as a leading player in the Indian market. The focus will be on brand-building as well as delivering performance for FanFight.

The account will be serviced from the Gurgaon office of DCMN and will be led by Bindu Balakrishnan, Country Head, DCMN India. The pitch process was held in Gurgaon.

FanFight is all set to launch a massive pan-India campaign to connect with its audiences and indulge them in fantasy sports, especially when the country is all set to witness IPL Season 12 and Cricket World Cup in 2019.

Akhil Suhag, CEO and Co-Founder, FanFight, said, “We are extremely happy to partner with DCMN India. We were looking for growth partners who understood our need to drive performance with branding in our unique and competitive market. We believe there is a great synergy between DCMN India and FanFight, and are looking forward for a great partnership.”

Bindu Balakrishnan

Bindu Balakrishnan, Country Head, DCMN India, said, “DCMN India is very happy to have FanFight on board and we are looking forward to a great partnership and some exciting campaigns in the coming months. India is a nation of cricket lovers, and fantasy cricket games like FanFight allow users to use their knowledge and research of players to create their own teams, and then see whether their assumptions paid off in the actual match or not. It’s an exciting genre. With the cricketing season just around the corner, the time is right for FanFight to take the next step in its growth – and DCMN is right by them to help them realise their goals. In the coming months, DCMN and FanFight will work closely together to drive increased brand awareness as well as performance in terms of installs and app engagement. With our clear focus on digital brands and our vision of growing the market leaders of tomorrow, we believe we have the right approach to take FanFight to the next level.”

FanFight is a fantasy sports start-up founded in 2016 by IIT/ISB and NIT alums, funded by online gaming company, Head Info Tech India. FanFight allows people to play virtual reality games and gives cash prizes to the users.

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