Britannia Timepass awards social and digital mandate to Dentsu Webchutney

Dentsu Aegis Network’s digital agency, Dentsu Webchutney, has won the social and digital mandate for Britannia Timepass following a multi-agency pitch. The account will be handled from their Bengaluru office.

Jayant Kapre

Jayant Kapre, VP, Adjacencies Business, Britannia, said, “Taking forward our vision of being a ‘total foods company’. We are entering the salted snack market for the very first time with Britannia Timepass. It’s a cluttered market, filled with players from both the organised and unorganised sectors. Our content needs to break through the digital noise. The need of the hour was to find a partner that not only shared our vision for the brand but would further it with their own thoughts, points of view and ideas.”

Prashant Gopalakrishnan

Prashant Gopalakrishnan, Sr. Vice-President, Dentsu Webchutney, said, “We are talking about one of the most iconic companies this country has ever seen. The team is thrilled to partner with Britannia on this journey -- one we hope is just the start of a longstanding relationship. The brand Timepass itself comes with tremendous inherent creative potential, and a client team that we already have built great synergies with.”

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