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Aaj Tak breaks news viewership records in Week 9, races past GECs in four-day period

The channel garnered 462.693 million Impressions in Week 9 and it was the most-viewed channel across genres with 369.029 million during the four days of heightened tension between India and Pakistan

Aaj Tak has claimed that it has broken all news viewership records in Week 9 of 2019, banking on BARC India’s viewership data released to its subscribers. While the channel was No. 3 across the television universe, it raced past Hindi general entertainment channels during the crucial four-day period dominated by the airstrike by India, the dog fight of Indian and Pakistani jets, news about Abhinandan’s release and the day he was set free. [Source: BARC, TG:15+, Market: HSM, Period:wk-09'19,Gross Impression in 000s]

Channel

Wk-09'19

Channel

last 4 Days

Zee Anmol

6,18,402

Aaj Tak

3,69,029

STAR Plus

4,65,102

Zee Anmol

3,08,004

Aaj Tak

4,62,693

STAR Plus

2,73,851

 

Among news channels, Aaj Tak garnered more than 40% higher viewership as compared to the next Hindi news channel in Week 9. This margin was 47% during the last four days.

Channel

Wk-09'19

last 4 Days

Aaj Tak

4,62,693

3,69,029

ABP News

3,30,055

2,50,329

In terms of reach, Aaj Tak reached 21 crore individuals in Week 9 across genres, the channel claims. [Source: BARC, TG:2+, Market: HSM, Period: Week 9'19, Coverage in 000s]

Channel

Cov'000s

TOTAL

7,74,136

Aaj Tak

2,10,091

ABP News

1,93,664

Colors Cineplex

1,79,368

STAR Utsav Movies

1,68,392

Sony Wah

1,67,606

Republic Bharat

1,62,789

India TV

1,61,722

 

Info@BestMediaInfo.com

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