With new Vivo V15 Pro, selfie experience goes a notch higher

Vivo, the global smartphone brand, has launched a campaign showcasing its new model Vivo V15 Pro. The campaign starring Aamir Khan has been created by BBH India.

The Vivo V15 Pro has two breakthrough camera features — the world’s first 32MP pop-up selfie camera and the triple rear camera, a primo combination that will deliver high-quality images and videos even in super low light conditions.

The launch campaign #GoPop consists of pre-launch teasers and two TVCs. The films play to the spunky background track — Albatraoz, by Swedish DJ AronChupa. Both the films show Aamir experimenting with the camera features, showcasing the brand’s promise of superior quality images.

Nipun Marya

Nipun Marya, Director, Brand Strategy, Vivo India, said, “Once again, we have brought the best of innovations for our consumers in Vivo V15Pro. The campaign brings out the unique proposition of capturing superb photos with the help of a 32MP pop-up selfie and AI triple rear camera in a fun and engaging way.” 

Vasudha Misra

Vasudha Misra, Executive Creative Director, BBH Delhi, added, “We wanted to create a campaign that captures the stunning camera technology while giving a youthful vibe to the brand. Visual exaggerations and the track Albatraoz come together with Amir Khan to make this campaign pop.”

The TVCs: 

Party:

Popeye:

Credits:
Client: Vivo

Agency: BBH India

Chief Creative Officer and Managing Partner: Russell Barrett 

CEO and Managing Partner: Subhash Kamath

Managing Director: Arvind Krishnan

Head of Strategy and Managing Partner: Sanjay Sharma

Executive Creative Director and Writer: Vasudha Misra

Creative Partner (Art): Rodrigues Robert

Creative Partner (Art):  Aastha Gupta 

Head of Production: Khvafar Vakharia

Strategist: Saumya Tyagi

Business Partner: Sankalp Anand

Production House: Crazy Few Films 

Producers: Urfi Kazmi / Viraj Gawas

Director: Anupam Mishra

DOP: Tetsuo Nagata

Associate Producer: Sunny Shah

Line Production: Benetone Films (Bangkok):  Kulthep Narula

Sound Engineer: Tilak Goswami

Post Producer: Do it on Post: Sharath Shankar

Assistant Director: Sameer Sadhwani

Editor: Naxiel Bhadra

Online Artist: Liong

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