VMLY&R, the global marketing agency, has appointed Sujay Kar as Commerce Group Lead, SEA and India. Kar will lead the agency’s growing commerce business in the region.
Kar is based in VMLY&R Mumbai but will be responsible for leading the commerce strategy and building both the practice and business across markets in SEA and India.
Kar has joined VMLY&R from Reliance Jio, where he was Deputy GM, ecommerce, handling digital campaigns and engagement, driving customer acquisitions, engagement, and retention for online products across Jio.com and Jio Apps, and across major ecommerce and payment platforms like Amazon, Flipkart and PayTM.
Tripti Lochan, co-CEO, VMLY&R Asia, said, “We are committed to driving outcomes for our clients. Commerce is a key part of this strategy. Having Sujay to spearhead this core pillar of our services means we are surrounding our clients with the right talent.”
At VMLY&R, Kar is tasked with expanding the agency’s commerce portfolio, focused on driving revenues for brands and building loyalty along the customer lifecycle for clients. From foundational activities such as building commerce stores for brands on owned websites and market places and optimising traffic and conversions, to enhancing omni-channel experience for customers with the help of data, machine learning and CRM, Kar leads the team in integrating commerce-thinking into marketing practices.
Kar said, “These are exciting times for the commerce industry, with brands shifting their focus from user acquisition to building efficient retention models, and reducing costs of operations by driving loyalty. Brands are seeking to improve sales and ROI by using personalisation, driven by data and technology, and VMLY&R comes with the perfect arsenal to solve these challenges.”
“On the one hand, VMLY&R solves macro-level challenges of identity and positioning for brands over commerce platforms, and on the other, uses analytics as a narrative to drive micro-segmentation across multiple communication mediums. VMLY&R is providing not just the audit, strategy and creative, but is able to execute on all pillars to drive home a truly connected brand retail experience. Add it to VMLY&R’s technology expertise, and you are looking at the agency that can help your brand navigate through the next decade, and through AI and IoT led transformation.”
VMLY&R is looking to build its reputation as a full service marketing agency, harnessing creativity, technology, and culture to create connected brands that drive value for their clients and impact the world.