Vakrangee appoints Sagar Kargutkar as Chief Marketing Officer

Vakrangee Ltd. has announced the appointment of Sagar Kargutkar as the Chief Marketing Officer for all its business verticals.

Vakrangee is a technology-driven company focused on building last-mile retail outlets to deliver real-time banking and financial services, ATM, insurance, e-governance, e-commerce and logistics services to the unserved rural, semi-urban and urban markets.

In his current role at Vakrangee, he will be responsible for heading marketing communications strategy, digital marketing, product evolution for all the six business verticals of Vakrangee, namely banking, financial services, insurance, e-commerce, ATM, e-governance and logistics and will work closely with the executive team to take Vakrangee brand in India to the next level.

Kargutkar joins Vakrangee from McDonalds India where in his last assignment he was the Head of Marketing, Communications and Digital. At McDonalds, he was instrumental in launching McSaver, Rice Bowls, Scale for Good Food Campaigns along with McDonalds foray in digital marketing. Earlier he was the National Head of Marketing for The Times of India’s Metro Supplements for over 12 years wherein he was responsible for the financial health and marketing of the Times of India and its metro supplements.

He was a key member who conceptualised and executed high-profile award-winning brand initiatives like Lead India, Teach India, Aman Ki Asha for Times of India and also led Bombay Times to become the most profitable publication within the Times group. Times Group’s leading IPR property Times Fresh Face was his brainchild. Prior to the Times of India Brand role, he was instrumental in setting up the entry of Times of India group in the out-of-home business. Kargutkar has started his career with Mid-Day Multi Media Ltd. where he was part of their ad sales team.

Kargutkar has been a marketing and business professional for over 15 years. He is a strategic marketing leader with an expertise in consumer and digital marketing, brand strategy, new product launches, P&L management.

Dinesh Nandwana, Founder Promoter and Executive Chairman, Vakrangee Ltd., said, “We are delighted to welcome Sagar to the Vakrangee family. He is perfect for this role, having successfully led various high-profile campaigns in the past. His immense knowledge, consumer insights and strong capabilities in brand building and marketing communication will add tremendous value to our aggressive growth strategy.”

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