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Sara Ali Khan is Veet’s new brand ambassador, features in first TV ad

Conceptualised by Havas Worldwide, the #PullItOff campaign aims to resonate with the confident and vivacious girl of today

Click on the Image to watch the TVC.

Veet, the hair removal brand, has announced Bollywood actress Sara Ali Khan as its new brand ambassador and launched a new campaign, #PullItOff, focusing on the ease of a quick three-step process of hair removal. It complements the attitude of a modern girl of today — who dreams big, lives it up, and seeks the best in whatever she does. She is confident, spontaneous and vivacious; qualities that Sara Ali Khan perfectly embodies.

Veet Cold Wax Strips are one of the simplest ways to wax that do not require wax heating since it comes pre-coated with a special GelWax that grips the shortest hair and not the skin, making hair removal super-simple and not a chore anymore. Conceptualised by Havas Worldwide, Sara’s first ever TV commercial will raise awareness on the ease of using Veet Cold Wax Strips with three simple steps: Peel-Apply-Pull, it’s so easy that anyone can #PullItOff.

Pankaj Duhan, Chief Marketing Officer, RB South Asia Health, said, “We are pleased to welcome Sara Ali Khan to the Veet family as the brand’s newest ambassador. Sara exemplifies vigour and determination of a strong-minded new-age woman who is unfazed by challenges. She is young and brings a freshness that will resonate with our target audience. We understand that the consumer today is looking for quick in-home solutions and Veet Cold Wax Strips are the perfect answer to achieve salon-like finish by following a simple three-step process.”

Commenting on her association with the brand, Sara Ali Khan said, “I am thrilled for my first-ever brand endorsement with Veet Cold Wax Strips. What makes this even special is the fact that I personally have been using Veet products for the longest time. Veet as a brand has always resonated with me for their spirit of innovation in the hair removal category. Every woman radiates beauty from within. #PullItOff is not just a product statement for me, it underlines the attitude of a modern girl who takes everything in her stride and makes the best of it.”

Sara Ali Khan has created a name for herself with films like Kedarnath and Simmba. Hence, Veet believes that young girls of today will relate well with Sara who is ready to make her mark in the industry.

The association with Sara Ali Khan will spin a holistic, 360-degree marketing campaign across print, digital, outdoor and television.

RB is a global consumer health and hygiene company and has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives.

The TVC:


Client: RB, Veet

Chief Marketing Officer, RB South Asia Health: Pankaj Duhan

Creative Agency: Havas Worldwide

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