Social Kinnect has been awarded the social media mandate for radio network Radio Mirchi. Social Kinnect will be responsible for carving a social media roadmap for the brand across creative, media and ORM-led services. This mandate was won following a multi-agency pitch and will be operated from the agency’s Mumbai office.
Social Kinnect will be responsible for the strategic positioning, content creation, and re-packaging the brand on digital platforms. The agency will also be involved in digital innovations, brand building and online advertising to engage with the digital consumers.
Rahul Balyan, CDO, Radio Mirchi, said, “Radio Mirchi is transforming into a digital and content-centric organisation. Our digital footprint has already doubled the overall reach of Radio Mirchi. We are known as an exciting brand on FM, and we look forward to creating the same level of excitement and engagement online through our partnership with Social Kinnect.”
Commenting on the win, Rohan Mehta, CEO, Social Kinnect, said, “We are thrilled to be a part of Radio Mirchi’s progressive journey on digital. With this mandate, we look forward to helping Radio Mirchi in engaging with the digital-first audience. Radio Mirchi is a brand for the millennials, and we look forward to helping them build a brand voice that engages this audience. Radio and digital go hand-in-hand, and we will cement this partnership even further.”