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Mondelez India enters spread category, launches Cadbury Dairy Milk Spready

With the new category, the brand enters consumers’ kitchens to be a part of their in-home consumption experience, says Anil Viswanathan of Mondelez India

Anil Viswanathan of Mondelez India

Mondelez India has announced its foray into the fast-growing spreads category with the launch of the made-in-India innovation, the new Cadbury Dairy Milk Spready. With this launch, the chocolate brand enters the kitchen consumption segment, transforming mundane everyday snacks into tasty, tempting and indulgent experiences.

Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, said, “Chocolate Spreads is a strategically important adjacent category witnessing fast retail value growth over the past few years. With our tremendous equity in chocolate, we believe this is an opportune time for Mondelez India to foray into this category. This format enables us to enter into our consumers’ homes and their kitchens and be a part of their in-home consumption experiences. It is ideal for simple snacking occasions or can be used as an ingredient for baking by home chefs.  We want to be the first taste of chocolate for consumers in every format. At a competitive price point, consumers can now enjoy the alluring taste of Cadbury Dairy Milk in a format that complements their meals, snacks and desserts.”

“We are also delighted to be partnering with Zeba Kohli to launch our very special Cadbury Chocolate Cookbook, which has 70 recipes where Cadbury Dairy Milk Spready and our other products can be used in innovative recipes,” he added.

The delicious Cadbury Dairy Milk Spready, packed with milk proteins, calcium and the iconic Cadbury Dairy Milk taste, aims to take the consumers snacking experience a notch higher, by making everything #Cadburylicious

The launch will be supported with an extensive digital campaign, designed to highlight the versatility of the product and how consumers can make everything #Cadburylicious. Cadbury Dairy Milk Spready is available at all modern trade outlets and e-tailers such as Amazon, Flipkart and Big Basket at Rs 200 for 200 gms.

To support this launch and to celebrate Cadbury’s 70th anniversary in India, the company unveiled the Cadbury Chocolate Cookbook in association with chocolatier Zeba Kohli. Filled with 70 tempting recipes like Cadbury Dairy Milk Brownies, Bournville Chocolate Sorbet, Bournvita Fudge, Oreo Chocolate Cheesecake, Cadbury Spready S’mores Cookies etc., this comprehensive cookbook is packed with delicious ideas to make everything #Cadburylicious.

Full-colour photographs and illustrations that detail trickier steps are accompanied by easy-to-follow instructions and handy tips, making this an ideal resource for kitchen novices and more experienced cooks alike. To launch the Cookbook, food influencers were brought together on board for a bake-off session. The Cadbury Chocolate Cookbook is available on www.cadburygifting.in and Amazon for Rs 1,200.

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