MakeMyTrip's new campaign with Ranveer and Alia targets growing Indian travellers abroad

Online travel company MakeMyTrip Limited has launched its new TV campaign with its brand ambassadors Ranveer Singh and Alia Bhatt to reach out to its consumers with yet another reason to book their international travel online with features such as MMT 24x7 hotline for international flights and hotels’ and ‘international hotels preferred for Indians’.

The theme of the campaign addresses the unforeseen issues like end moment change of plans, flight cancellations, assistance during foreign trips for consumers travelling abroad. MakeMyTrip’s specially designed features allow travellers to have a worry-free travel experience during overseas travel. India’s growing middle-class is fuelling the boom in international travel markets and MakeMyTrip is trying to tap this massive opportunity by providing customer-friendly solutions for international online flights and hotel booking.

Saujanya Shrivastava

Saujanya Shrivastava, Group Chief Marketing Officer, MakeMyTrip, said, “With continuing upswing in Indians traveling internationally for leisure and business, being India’s one-stop-travel shop we want to provide the best solutions that go beyond just range and address issues that may crop up during overseas travel. This campaign is tethered in Indian traveller behaviour insights and highlights solutions that will best serve Indians travelling internationally by focussing on ease and assured assistance. Our new campaign provides yet another persuasive reason to book international flights and hotels online.”

MakeMyTrip has roped in its brand ambassador duo Ranveer Singh and Alia Bhatt in different avatars to deliver the message in a captivating way through the TVC. It is a 360-degree marketing campaign, including TVCs, which will run for four weeks across high-impact genres such as general entertainment channels, HD channels, Hindi movies, Hindi and English news and regional channels. The characters have been brought to life by MagicCircle.

Hemant Misra

Hemant Misra Managing Director, MagicCircle, said, “The features for this campaign come alive the most when experienced, that’s why we created a journey for a family that went through those experiences. Not only did this allow us to highlight the criticality of these customer focussed features but also allowed us to highlight a very important aspect of partial usage of MakeMyTrip.”

The Campaign:

Credits:

Client: MakeMyTrip

Creative Agency: MagicCircle

Managing Director: Hemant Misra

Executive Creative Director: Dheeraj Renganath and Natwar Singh

Account Management: Kunal Sharma & Ana Iman

Production house: Chrome Pictures

Director (film): Amit Sharma

Producer: Poonam Wahi

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