Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital partner for The Rose Group. The agency won the account following a multi-agency pitch and it will be handled from the agency’s Mumbai office.
Biren Vaidya, Managing Director of the Rose Group of Companies, said, "As the world is moving online, we too wanted to take our brand online. However, it is almost impossible to replicate the offline experience of luxury, online. Hence, we chose Isobar as they were the one agency that understood this and would help take us online, keeping in mind our brand ethos and values."
Commenting on the win, Shekhar Mhaskar, Executive Vice-President, Isobar India, said, “We are delighted to add The Rose Group to our portfolio. Their amazing vision for super-special experiential retail will only inspire us to conjure up some effective and creative solutions that will take the brand to great heights via digital.”
The Rose Group is a high-end luxury jewellery group that also deals in watches and lifestyle accessories. The group specialises in retail concepts, and is credited for its experiential luxury retail concept — The Rose Salon & Rose: The Watch Bar. Currently, it has a portfolio of over 20 international brands that are marketed, distributed or retailed under its operations.