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Insider.in makes foray into ‘Digital Events’ with Hit or Miss on ‘Play it live’

It is reimagining mobile video entertainment with weekly app-based shows, beginning with ‘Hit or Miss’, a live open mic show with real participation from the viewers, followed by a movie-based game show and a poll-based, fake news busting quiz

Insider.in has announced ‘Digital events’, its latest innovation on the Insider.in platform under the ‘Play it live’ feature on its app. This is the company’s first step towards building a platform for digital events via an integrated, interactive live stream on the Insider.in app.

Insider.in has been curating and ticketing thousands of comedy events since its inception in 2014.

Shreyas Srinivasan, Founder and CEO, Insider.in., said, “Digital events is an interactive video format where organisers can create new formats that can combine real-time audience reactions, adaptive content, sponsor messaging, commerce and rewards. These events can offer a similar transformational experience as physical events, by allowing fans to engage with each other and the artists, all from the comforts of their living rooms.”

 “We are reimagining what mobile video entertainment could be, with weekly app-based shows, beginning with ‘Hit or Miss’ a live open mic show with real participation from the viewers, followed by a movie-based game show and a poll based-fake news busting quiz,” he added.

Insider.in also plans to build the ability to integrate commerce (both tickets and tipping). It currently offers integrated rewards systems that allow organisers to reward participants with merchandise and tickets or Insider.in credit; also merging relevant sponsor content natively via in-video and engagement features for deepening the organiser-fan connect.

Insider.in has launched online, live, open mic game show aka ‘Hit or Miss’ where users can tune into live performances by new comics from the comfort of their phones, with an added advantage of being able to give feedback after each set and making their favourite artist win the open mic!

“Hit or Miss is an innovative interactive video format which allows users to participate in real time. It has everything you can expect from an open mic show. With Hit or Miss, users can watch live performances by new comics streamed straight to their mobile with the added advantage of being able to give feedback after each set and make their favourite artist win the open mic!” said Srinivasan.

One can join the live stream of the game show every Thursday with a new line-up of comics performing every week. Users judge the performances, and the winner, selected by the users and Insider.in’s algorithm wins a cash prize of Rs 10,000.

Insider.in is now opening applications up for comics who want to perform on the show, as well as for audiences who want to watch the broadcast live from their studio in Mumbai.

Weekly shows on Play it Live include:

‘For Real — The Fake News Show’, is all about picking out real news from the fake; winners who make it to the last round share a reward of up to Rs 10,000 credit in their Insider wallet. It will be hosted by Ashish Shakya. Plus, Insider.in is matching this amount with a contribution to a fact-checking, fake news busting agency.

‘This Week in Movies’ is a fast-paced quiz show, where an incorrectly answered question could eliminate you from the game. It will be hosted by Rohan Joshi. Winners split a shared reward of Rs 10,000 credit in their Insider wallet.

To perform on Hit or Miss apply here: https://go.insider.in/hitormiss-perform

RSVP here to attend the live show: https://go.insider.in/hitormiss-attend

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