Following a multi-agency pitch, Famous Innovations has won the mandate for online career and recruitment platform Monster.com. The mandate includes complete brand strategy and creative for India, APAC and Gulf markets.
Raj Kamble, Founder and CCO, Famous Innovations, said, "Monster.com is a dream brand to work with and we are so glad to have won it after a very competitive pitch. I worked on the brand many years ago at BBDO New York and am now looking forward to the journey here. In a country of 1.2 billion people and a majority young workforce, the jobs conversation is going to get more important than ever.”
Abhijeet Mukherjee, CEO, Monster.com, APAC & Gulf, said, "The affinity of job seekers towards technology and evolution in how and where they spend their time has impacted the way talent is acquired in the last few years. In line with this reality, Monster is committed to providing products and solutions that connect the right people with the right jobs. I congratulate Famous Innovations and look forward to collaborating with them to achieve our business objectives and demonstrate our proposition of Find Better, Faster.”
Anshul Punhani, Chief Marketing Officer, Monster.com, APAC & Gulf, added, “Famous Innovations has an impressive track record of developing some highly effective and creative campaigns for some of the leading brands. Amongst the agencies we evaluated, Famous Innovations stood out for their ability to turn our brand vision into distinct creative strategy. We felt that Famous had a good pulse of the diverse evolving workforce we're speaking to and that led us to believe in them.”